Nonprofit Branding Redesign: CAWS North Dakota (Summer/Fall 2012)
No one at the North Dakota Council on Abused Women's Resources (NDCAWS)/North Dakota Coalition Against Sexual Assault (NDCASA) knew exactly *when* the previous logo was initiated, but everyone agreed it was time for a redesign.
I created a process for a committee to work together to develop a new logo with the depth of a story rich with organizational history and modern vision. For a detailed description of the process and the Petals of Advocacy story, see the CASSANDRA newsletter excerpt in this section.
Now that the new logo is settling in, we're beginning the work of creating supplemental marketing materials, redesigning publications, and constructing a new website to fully integrate the new brand.