Nonprofit Branding Redesign: CAWS North Dakota (Summer/Fall 2012)
Nonprofit Branding Redesign: CAWS North Dakota (Summer/Fall 2012) from Jey Weisgerber (they/them)
Nonprofit Branding Redesign: CAWS North Dakota (Summer/Fall 2012)

No one at the North Dakota Council on Abused Women's Resources (NDCAWS)/North Dakota Coalition Against Sexual Assault (NDCASA) knew exactly *when* the previous logo was initiated, but everyone agreed it was time for a redesign.

I created a process for a committee to work together to develop a new logo with the depth of a story rich with organizational history and modern vision. For a detailed description of the process and the Petals of Advocacy story, see the CASSANDRA newsletter excerpt in this section.

Now that the new logo is settling in, we're beginning the work of creating supplemental marketing materials, redesigning publications, and constructing a new website to fully integrate the new brand.

Old logo (left, circa ?) and redesign (right, circa 2012) The name change wasn't that big a leap. Everyone called the organization "CAWS" for shorthand, and mixing things up by putting that stuffy "North Dakota" label after the name keeps it fresh. We updated our vision statement. The legal name of the organization stayed the same - the working name update is for marketing updates, ultimately leading to increased fund development.
Business card design
Stationery design
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Folder design for training materials, etc. Click the PDF icon in the lower left corner to view a larger version of the document and/or additional pages.
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Information sheet developed to help establish awareness of organization. Collaborated with other staff to brainstorm and compile statistics. Click the PDF icon in the lower left corner to view a larger version of the document and/or additional pages.
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Alternate version of information sheet with oilfield-specific information for legislators and project-specific contacts. Click the PDF icon in the lower left corner to view a larger version of the document and/or additional pages.
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Excerpt of the October 2012 quarterly newsletter where we debuted our new local and working name, CAWS North Dakota. Click the PDF icon in the lower left corner to view a larger version of the document and/or additional pages.
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Nonprofit Branding Redesign: CAWS North Dakota (Summer/Fall 2012)

No one at the North Dakota Council on Abused Women's Resources (NDCAWS)/North Dakota Coalition Against Sexual Assault (NDCASA) knew exactly *when* the previous logo was initiated, but everyone agreed it was time for a redesign.

I created a process for a committee to work together to develop a new logo with the depth of a story rich with organizational history and modern vision. For a detailed description of the process and the Petals of Advocacy story, see the CASSANDRA newsletter excerpt in this section.

Now that the new logo is settling in, we're beginning the work of creating supplemental marketing materials, redesigning publications, and constructing a new website to fully integrate the new brand.

Jey Weisgerber (they/them)
Marketing Value-Added Creative Chicopee, MA