This exciting new moment we created at a study abroad organization was a great way to connect with our customers at a significant juncture in their journey - the official acceptance into their study or intern abroad program.
I was responsible for concept, design, prototyping and swag design. We've now supplemented the standard email with the surprise arrival of their Official Acceptance Kit, a box containing the following:
* Fold-out official announcement featuring student photography
* Larger stickers from the mini set they received at their Deposit Moment
* Our new mascot, a small plush dog named Seymour (name voted on by alumni ambassadors)
* A pair of branded sunglasses
* Their official CIS Abroad t-shirt to wear abroad
We developed a hashtag (#officiallygoingplaces) that played off our brand tagline and will serve as a way to measure word-of-mouth engagement around this moment.
The goal is to celebrate students reaching this milestone.
UNBOXING VIDEO BELOW!
