The R-EV is a compact sports vehicle targeted towards urban Asian teenage markets. It is designed to provide them with excitement, independence in a densely populated urban environment and self-expression through personalisation potential of this road and club racing vehicle. R-EV is capable of a leisure drive in the city, excitement during the race, and provides a personal space for social activity.
Participating in events and competing in organised races, users will earn experience points to customised their rides or unlock performance features such as suspension upgrade, customized paint and graphics, power upgrades and others. Apart from the features, experience points will be awarded into their profile in order to build up their fame and network.
By blending the virtual world with reality, R-EV allows young drivers to gradually build skill and race track licensing to enable safe and rewarding driving behaviours on and off the road.