Jessica Yen

o Principal and Creative Director responsible for all aspects of managing business affairs for Design consultancy
o Offer a broad range of services, practicing graphic design for print and web applications, event design, event planning, a la carte rendering services for concept presentation as well as preparing PowerPoint and Keynote presentation
o Offer clients experience and service while delivering consistently strong finished products
o Responsible for all aspects of event planning, including venue selection, catering, entertainment, transportation, vendor selection, logistics, design, printed materials, on-site coordination, detailed event timelines and more
o Develop clients broad ideas into finite plans, including design development, material research, cost analysis and production plans
o Deliver high level presentation materials dependably, including qualitative market research analysis, PowerPoint presentations, and printed visuals including presentation boards, marketing collateral and video presentations
o Manage clients with consistency and respect, working within budget restraints and deadlines, often going beyond the stated requirements to produce a superior product

o Analyze qualitative market research data for a variety of industries
o Generate top line reports that accurately portray research findings
o Translate complex concepts and data into compelling presentations
o Develop custom graphics to illustrate market research takeaways as well as procure stock imagery to successfully convey key points
o Create full reports in PowerPoint format with graphics, video and sound clips for clients including M&M’s Mars, Eli Lilly, US Bank, Birds Eye and Express
o Coordinate with marketing managers and client representatives to deliver on-target, on-time reports
o Design Constant Contact and MailChimp email blasts tailored to company branding guidelines

• Ancillary Meeting Specialist responsible for all aspects of ancillary meetings related to medical congresses attended by Fortune 100 pharmaceutical companies
• Assessed client needs for a variety of meeting types including but not limited to Advisory Boards, Expert Input Forums, Investigator meetings, Marketing meetings and Executive meetings, and working breakfasts, lunches and dinners
• Created interactive informational presentations that engaged attendees and encouraged participation
• Researched strategic venues that filled meeting requirements and presented detailed findings for client review in a consistent and timely manner
• Planned all aspects of meetings including Audio Visual, Food and Beverage, print materials, pre-conference communications, off-site dinners, transportation, air travel and accommodations for international guests and keynote speakers
• Reported all related information regarding attendance and expenditures using Metron system for accurate regulatory reporting

o Art Director and Creative Director responsible for all aspects of managing full-time brand identity, department production, and freelance artists and designers
o Charged with building upon the strong company reputation for design and quality of production, as well as actively developing new concepts for client consideration
o Participated in brainstorming, concept development, and design development
o Successfully communicated visual ideas, design rationale and specifics of design solutions
o Researched and explored new trends in event production
o Engaged in client meetings and managed client relationships as part of the sales team
o Created floor plans, scale drawings, graphics and renderings to aid in the sale of custom events décor
o Direct photo shoots including product shots, models and event spaces
o Collaborated with Technical Director and other department heads to establish plans for custom design construction
o Developed and executed new marketing campaigns including print and email
o Managed daily operations of Art Department including purchasing, scheduling labor, recruitment of new talent and administering performance reviews
o Transitioned employees through acquisition of Millennium Special Events, LLC., a 20 employee company in the special events industry

o Designer responsible for design and cost estimation of custom exhibit booths
o Collaborated with detail and graphic departments to produce seamless concepts
o Sourced innovative products and materials to provide clients with cutting edge environments
o Awarded Gold BMA Tower Award for Revlon, Inc. exhibit booth
o Achieved a 90% sell rate on custom booths designed for new clients

o Designer responsible for design and estimation of modular exhibit booths
o Worked closely with sales staff to meet project requirements in terms of deadlines, physical requirements, adherence to brand identity and efficient use of project allocations
o Produced CAD layouts and 3D Studio Max® renderings with a 100% on-time delivery rate
o Brainstormed new component and product line concepts with engineering staff
o Demonstrated new products at industry trade shows and in product photo shoots

o Industrial Designer responsible for all aspects of custom and modular exhibit booth design
o Employed AutoCAD® and hand rendering skills to produce renderings and presentation materials
o Met with clients and sales staff to discuss vision and requirements