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Designer/ Design Manager/ Head of First Cost
Blowfish LLC
Marina del Rey, CA
Jun 2011 - Jul 2015 (4 years 1 month)
• Manage Design team – create design calendar, give directive for product line, create seasonal trend report
• Work with head Designer (owner) in development of product line - including sketching, line building, and merchandising the line
• Oversee management of all samples from development stage to confirmation stage
• Develop product line for first cost and private label accounts
• Frequent travel domestically and overseas for trade shoes, trend shopping, and product design
• Revitalized the product line for brand to regain importance in the junior’s market
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Designer/ Line Builder
Cels Enterprises - Dirty Laundry
Los Angeles, CA
Sep 2009 - Oct 2010 (1 year 1 month)
• Creative direction and design of all product in division
• Responsible for presenting all product, trend information, and season plan to CEO
• Manage all samples from development stage to confirmation stage – ordering, revising, approving
• Frequent travel domestically and overseas for trade shows, trend shopping, design, and production
• Oversee two assistants within the division
• Designs featured in consumer and trade editorial venues, blogs, and trend sites
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Jr. Merchandiser/Developer/Product Manager
Skechers
Manhattan Beach, CA
Jul 2005 - Aug 2009 (4 years 1 month)
* Started as Product Manager - Skechers Girl's Cali division responsible for for managing two high profile programs within the Girls Division - including transitions between factories, coordination of extended product lines, communication of major changes to all associated parties, and constant attention to detail and problem-solving with production. While in this position, I worked with the Director of Girl's Design to merchandise the line for both style and color, as well as approved confirmation samples and worked closely with technicians to ensure proper fit; created new designs and color ways of 25% of in line product utilizing my ability of trend research through retail shopping, internet, magazines, and watching the public. Moderate foreign and domestic travel for trade shows, shopping, and production.
* Promoted to Developer for Skechers - Cali Women's, Bebe Sport, and Rhino Red divisions responsible for product development, trend forecasting, and overseas travel for interface with overseas liaisons. While in this position, I developed high profile styles including top selling sandal for Rhino Red, sneaker featured in National and International print and commercial ad campaigns, and various other styles with continuing presence on weekly sell through reports
* Promoted to Merchandiser/Line Builder for Rhino Red - Girl's division responsible for creative direction of product line including trend forecasting, developing season plan, interfacing with sales team, leading product direction meetings, and creating new product based upon current customers needs, trend direction, and identified areas of growth through review of trend reports on current sales, inventory, and active orders. Tasks included setting target cost and line prices, while working with overseas factories in order to attain desired profit margin. Moderate travel domestically and overseas for trade shows and production
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Assistant Line Builder/Manager of Operations
Palos Verdes Footwear - Volatile, Very Volatile, Sideout, Encanto
Carson, CA
Jun 2003 - Dec 2005 (2 years 6 months)
* Assistant Line Builder position included daily correspondence with overseas factories; detailing new designs and tracking production. Management of private label accounts and large customer accounts. Moderate travel domestically and overseas for trade shows, production oversight, sourcing new factories and suppliers, and trend shopping. Also, coordinated bi-annual fashion show, created line sheets for new product, and influenced editorial exposure
* Manager of Operations position included tasks such as placing purchase orders with factories, reviewing all overseas daily correspondence with CEO, responsible for follow up with buyers and sales representatives. Approved confirmation samples and fitting samples; approved shipping schedules. Also, maintained Volatile website by updating product and sending direct mailers