Creative Direction & Design

Jesse Woodward

San Francisco, CA

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About

I am a visual design specialist originally from England. I design and create brand systems, interactive experiences and user interfaces for companies and agencies. I enjoy helping people to reimagine the visual story they are presenting.

My client list has included Google, Adidas, Charles Schwab, Cisco, Hyundai, Sony, Blue Shield of California, New York Times and PayPal.

My skill set includes creative direction, concept development, brand identity design, UX / user experience design, interactive design, UI / user interface design for digital, mobile and print. Areas of expertise include website design, mobile, interactive, digital campaigns, native apps, touchscreen experiences, brand exploration and pitch work.

www.coroflot.com/jessewoodward
Education
- BFA Graphic Design
  
  Tyler School of Art (at Temple University)
  
  1992 - 1996
Experience
- Digital Director
  
  Paradise Foundation International
  
  San Francisco, CA
  
  Jun 2016 - Present (8 years 5 months)
  
  Creative direction and design of website for Paradise Foundation International, a Beijing based environmental group founded by Jack Ma with the mission of protecting sensitive eco-habitats throughout the world.
- Senior UI Designer
  
  Google X
  
  San Francisco, CA
  
  Jan 2015 - Jun 2016 (1 year 5 months)
  
  Senior User Interface Designer and visual design consultant for Google Robotics next-generation technologies and their interaction with the physical world. Creative direction of product design, mobile and desktop UI design. Oversight of UX integration, design and ideation of product brand development.
- Associate Creative Director
  
  First Person
  
  Jul 2013 - Apr 2014 (9 months)
  
  ACD for First Person in San Francisco. Responsible for creative direction, execution, concept development and delivery of all interactive projects. Creative oversight and storyboarding of interactive experiences developed in HTML5, iOS, Flash and Unity. User Experience and UI design for touchscreen applications. Art direction and integration of motion design elements. Client communication and pitch development. Client list: Cisco, Schwab, Hyundai, Symantec, Activision.
- Senior Art Director
  
  First Person
  
  Jul 2012 - Jul 2013 (1 year)
  
  Senior Art Director for Interactive Department. Responsible for creative direction, user experience and UI Design for touchscreen applications, web sites, mobile apps and interactive projects. Art direction and integration of motion design elements.
- Art Director
  
  Tribal DDB
  
  Jun 2011 - Jan 2012 (7 months)
  
  Freelance Art Director for Tribal DDB’s global clients. Digital campaigns and pitch work for Clorox brands, Healthy Choice and Brita Mobile. Concept, art direction and design of new website for Conagra Foods subsidiary ROTEL.
- Art Director
  
  Isobar
  
  Nov 2010 - Apr 2011 (5 months)
  
  Freelance Art Director at global brand agency Isobar. Design and art direction of comprehensive new website for healthcare provider Blue Shield of California. Site component design for luxury hotel chain Mandarin Oriental. Mobile app design and development for Adidas ClimaCool campaign.
- Art Director
  
  Forty Forty Agency
  
  Aug 2010 - Sep 2010 (1 month)
  
  Art direction, branding and design for the NFL and Major League Baseball. Design of stadium signage, merchandising and logo treatments. Brand campaign and identity application work for Spike TV.
- Senior UI Designer
  
  Real Networks
  
  Feb 2009 - Nov 2009 (9 months)
  
  Art direction and design of next generation UI for flagship RealPlayer application. Supervision of multi-component production across Real Networks platforms; website, mobile, UX/UI and interactive design.
- Freelance Designer
  
  Woodward & Phillips
  
  Dec 2000 - Nov 2009 (8 years 11 months)
  
  Freelance web/print design and art direction for small businesses and non-profits
- Senior UX Designer
  
  Entellium
  
  Dec 2007 - Oct 2008 (10 months)
  
  Art direction and design of complete re-branding system including identity, print, digital and UX components. Supervision and management of design team for all collateral deliverables. Lead UX design role for Rave CRM software application.
- Senior Designer
  
  FICO
  
  Feb 2005 - Jun 2007 (2 years 4 months)
  
  Senior Designer role overseeing corporate branding, art direction and positioning. Responsible for design and marketing of new branding themes and implementation of company-wide campaigns.
- Senior Designer
  
  Citigroup
  
  Feb 2004 - Sep 2004 (7 months)
  
  Art direction and collateral print design for Citigroup Worldwide Financial Services campaign. Supervision of new design implementation and general production consultant.
- Associate Professor
  
  State University of New York
  
  Sep 2003 - May 2004 (8 months)
  
  Associate Professor teaching final portfolio class to graduating Senior-level students. Responsible for syllabus content, overall class structure and final assessments.
- Senior Designer
  
  The New York Times
  
  Mar 2003 - Feb 2004 (11 months)
  
  Freelance article design and layout for newspaper, editorial and magazine sections. Responsible for design and production through final press mechanicals, including photo editing and writer collaboration.
- Senior Designer
  
  Enterprise Identity Group
  
  Apr 2003 - Jun 2003 (2 months)
  
  Worldwide brand and identity consultants specializing in strategy, creative and implementation skills. Freelance collaboration as Senior Designer for leading health care company Cardinal Health.
- Senior Designer
  
  A&E Television Networks
  
  Apr 2002 - Dec 2002 (8 months)
  
  Freelance collaboration with cable television network. Art direction and design of marketing materials and packaging for A&E Networks: History Channel International and The Biography Channel.
- Lead Designer
  
  Doublespace
  
  Nov 1998 - Jun 2001 (2 years 7 months)
  
  Digital NYC agency specializing in complete branding solutions for emerging web businesses. Lead Designer role, print media and website creation from concept through execution.
Industries
Skills
Elsewhere on the Web
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On Coroflot

@jessewoodward, member since 2014
- Followers 15

Jesse Woodward

Assistant Professor - Educator, Industrial Design, Myron E. Ullman, Jr. School of Design

Assistant Professor, Graphic Design