Jesse Woodward

Ro*Tel is the brand name of a line of canned tomatoes and green chili. The brand is especially popular in southern states. Our aim was to capture the spirit of Ro*Tel's fervent fanbase by building a site that was both visually evocative and fun to play with. We integrated a slot machine style 'Perfect Combo Generator' into the homepage to demonstrate the many uses of Ro*Tel.

• Creative Direction
• Typography
• Web Design