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Edit Senior Designer & Head of Marketing
New York, NY
Sep 2017 - Present (7 years 3 months)
Developed multi-tier sales and marketing strategy for emerging knitwear brand. Initiated vigorous digital marketing plan to grow ecommerce platform. Organized and art directed content generation. Acted as lead brand ambassador in USA; hosted trunk shows, maintained stockist relationships, grew wholesale revenue by 150% in 6 months.
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Brand Strategist
New York, NY
Jan 2016 - Present (8 years 11 months)
Curated fine jewelry collection for retail and wholesale launch. Worked directly with lead designer to realize cohesive brand vision and sales strategy. Collaborated on product development for one-of-a-kind pieces and production with NYC manufacturers.
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Founder & Creative Director
New York, NY
May 2008 - Present (16 years 7 months)
Managed all facets of small business operations from apparel design to wholesale accounts. Developed product & retail concepts for emerging brand. Enhanced visibility with generation of print and digital marketing materials. Engaged directly with clients, buyers, and stockists to form long-term relationships. Planned brand presentations and displays.
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Sales Associate & Visual Merchandiser
New York, NY
Apr 2008 - Present (16 years 8 months)
Conducted in-store sales to fulfill client needs. Arranged dynamic displays to attract shoppers. Styled boutique regularly to keep stock looking fresh and engaging. Received and maintained inventory.
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Co-Founder & Managing Partner
Sag Harbor, NY
Apr 2015 - Apr 2017 (2 years)
Established collective retail platform for showcasing emerging and established brands. Built business from the ground up that grossed $650k in 1st year and $750k in 2nd year. Managed all levels of business operations from day-to-day through administration. Demonstrated leadership skills that aligned teams and strengthened brand exposure and loyalty. Designed & oversaw renovation of 1600 SF commercial space. Managed vendor relationships and collaborated to create individual brand environments. Applied diverse industry experience to nurture brand and boutique growth. Optimized staff performance through constructive and professional management.
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Sales Manager & Designer
Bridgehampton, NY
May 2012 - Jul 2014 (2 years 2 months)
Contributed to launching luxury boutique with in-house line of womenswear. Streamlined POS system for integrated in-store and online sales. Generated cross-platform marketing campaigns. Trained, motivated, and encouraged sales staff. Facilitated inventory and stock management. Maintained and organized store displays.
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Assistant Gallery Director
Shelter Island, NY
Aug 2009 - Dec 2010 (1 year 4 months)
Proposed and implemented new daily procedures for contemporary art gallery. Collaborated with gallery director to develop exhibitions and events. Organized physical and digital archives. Improved marketing initiative including generating advertising materials.
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Sales Associate
New York, NY
Apr 2006 - Sep 2007 (1 year 5 months)
Interfaced with customers to identify purchasing needs. Exceeded personal and team sales goals. Worked closely with store management to create positive working environment. Communicated regularly with corporate office to optimize in-store performance.