This toy brings down the house, literally. Build a haunted schoolhouse or mix-and-match pieces to create your own one-of-a-kind structures, then knock-em down with the wrecking ball. Young engineers develop strategies, conduct tests, solve problems, and improve their experimentation skills.
Role:
Project Manager
Responsibilities:
-Plastic Design
-Plastic Engineering
-Product Renders
-Content Development
-This was the follow up to Demolition Lab, which was nominated for a Toy of the Year Award. It need to to deliver the anticipation and pay off as the original. I designed the ratcheting system the adds to the building suspense of demolitioning the abandoned school.
-Because the original had such success it was important to keep a cohesive brand. I designed a chassis that many details and could be a stand alone product, while still maintaining the look and feel of the original.
