Role:
Lead Designer
Responsibilities:
-Plastic Design
-iPad Stand Engineering
-Paper Engineering
-Communication with Disney
-Instruction Design
-Information Architecture of Accompanying App
Challenges:
-We needed to limit plastic volume to hit our COG’s (Cost of Goods) target. I created a living hinge system so the lid would pop on and there weren’t any moving parts that would call for more plastic and labor.
-In trying to create instructions for 4 year olds I had to design instructions that could be understood by user that might not be able to read yet. I created a step by step icon sheet that the kids could easily follow along on.
-To reduce our shelf footprint we needed to pack the components in very tightly. This made putting the components back in difficult. I created a system where all the components had an etched in outline on the interior of the case to help the user know how the components were packed.
