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Brand Identity Designer
Indianapolis, IN
Jul 2009 - Present (15 years 5 months)
As a Brand Identity Designer, I partner with small start-ups, privately-owned companies, and nonprofits. After understanding their goals, I provide foundational guidance in brand strategy and communication in addition to design services.
- Consultation
- Brand Assessment
- Brand Identity Design
- Web Design
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Sr. Associate Designer
Indianapolis, IN
Aug 2019 - Oct 2020 (1 year 2 months)
As a Sr. Associate Designer, I was responsible for designing print and digital media for any creative corporate communication materials that represented the Lilly Brand internally and externally. This also included designing, updating, and supporting creative resources for internal organizations.
- Brand Management and Consultation
- Infographics
- Brochures
- Social Media Graphics
- Business Development Materials Including PowerPoint Presentations
- On-Point Support for Cultural Growth-Related Initiatives
- Event Animations
- Communication Methods Benchmarking
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Graphic Designer
Indianapolis, IN
Nov 2017 - Apr 2019 (1 year 5 months)
As a Graphic Designer, I worked with multiple non-profits across the country in contributing to communication assessments, establishing new visual identities, supporting existing identities, and meeting additional communication needs from non-profit to non-profit.
As a team member, I helped balance a myriad of projects with designers, developers, and communication strategists. I developed better organization for various project types and helped kickstart the use of design systems and other new tools to help improve processes and collaboration between designers and developers.
- Branding & Visual Identity
- Print design
- Web design
- Promotional artwork
- Signage & Wayfinding
- Environmental displays
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Communications & Art Director
Avon, IN
Oct 2014 - Nov 2017 (3 years 1 month)
I managed the brand, marketing, and communication outlets of Crossroads Church, and helped lead its support staff and volunteers in effectively communicating the mission and vision of the church.
Accomplishments:
- Led the charge in refining and clarifying the mission, vision, and values
- Refreshed the visual identity and developed a foundational visual standard
- Designed and built a responsive website geared to both first-time visitors and regular attendees
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Designer
Noblesville, IN
Oct 2012 - Oct 2014 (2 years)
As a designer, I customized pre-made templates for clients to fit their existing visual identity as well as designing custom websites for clients with greater needs. I also worked with companies in the initial process of creating an identity.
As a front-end developer, I implemented designs and collaborated with imavex team's back-end developers to accomplish custom features. I also trained others in understanding and utilizing the in-house CMS' features so they could implement designs and troubleshoot issues.
- Web Design
- Identity Design
- Front-end development and training using in-house CMS