Jenni Wheeler

- Create and execute marketing strategies to boost brand recognition, strengthen market position and drive business growth
- Enhance brand visibility resulting in an average annual revenue growth through the redesign of the company's visual identity
- Streamline creative production, resulting in a reduction in go-to-market time
- Maintained yearly growth in client retention rate by enhancing brand loyalty programs
- Improve KPIs through strategic analysis and targeted marketing campaigns

- Managed and designed marketing collateral targeting Salesforce AE's, including major sales assets, videos, case studies, recruiting content, website pages
- Boosted brand visibility increasing social media engagement
- Boosted social media engagement leading to significant sales growth

- Increased brand engagement by executing a brand refresh with practice leads through targeted social and online strategies
- Coordinated and executed marketing campaigns for email, advertising, social media, partnership marketing, and relationship marketing programs

- Managed brand consistency for 12+ cannabis brands, including product packaging, billboards, signage, marketing campaigns, trade show design, environmental design, in-store displays, digital displays and social media
- Worked side-by-side with sales and marketing teams to launch 7 new products based on market trends and creative strategy
- Developed influencer marketing partnerships that generated an increase in website traffic during the campaign period

- Managed creative team of 7 to deliver 300+ unique projects including brand packages, event and environmental design, product packaging, social media and print production
- Achieved record-high client satisfaction score by spearheading a comprehensive rebranding strategy

- Leadership, Publishing, Print Production, and Digital Marketing
- Managed creative team of 8 and worked with clients to publish 500+ manuscripts
- Strategized and executed marketing campaigns and new services development
- Improved client satisfaction scores by introducing customizable package options