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Senior Designer
Sep 2020 - Jun 2024 (3 years 9 months)
Continually improved brand consistency and recognition while managing brand guidelines for both organizations. Directed creative projects from conception to execution, delivering high-quality design across digital, print, and physical spaces. Maintained quality standards while mentoring junior designers, contractors, and agencies. Managed outside vendors and collaborated across teams. Maximized storytelling impact and ensured every illustration had purpose. Championed sustainability and design excellence.
Specialties: Landing Pages, Marketing Collateral, Sales Campaigns, Social Media, Major Tradeshows, UI/UX Wireframes, Internal Events, Brand Identity Evolution
• Boosted social media engagement with innovative designs.
• Increased scalability with 1,000+ Canva templates.
• Delivered quality work under budget constraints by negotiating with vendors.
• Enhanced SustainableIT.org visual brand and created unique marketing collateral.
• Upheld 100% on-time record for OKRs.
• Improved efficiency by implementing a new business card printing system.
• Set creative vision and developed diagrams/graphics for complex concepts, translating them into elegant visual solutions.
• Improved creative asset accessibility and brand consistency by maintaining Creative Cloud and Canva libraries and creating a design template library.
Played a key role in attracting registrants for Data Company Summit London 2023. Coordinated event graphics, ensuring cohesive design across locations, created brand guidelines, and developed media/marketing kits.
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VISUAL DESIGN MANAGER / ART DIRECTOR
RingCentral, Inc.
Sep 2015 - Mar 2020 (4 years 6 months)
I led design programs for large-scale tradeshows and integrated marketing.
HIGHLIGHTS
• Successfully developed and implemented design solutions that positioned RingCentral as a leading brand.
• Outperformed expectations as a leader, designer and art director, proven through performance reviews and achievement of 100% of MBO objectives.
• Demonstrated a big-picture mindset to educate designers on the use of Sketch and Marketo, to ensure designers produced collateral which aligned with Marketo’s automation capabilities.
• Earned distinctions including the In-House Award for Excellence in 2017, and the Marketing MVP Award in 2015.
AREAS OF PROVEN PERFORMANCE
• Design Vision / Creative Direction: Led development of brand visual design systems, sales campaigns, UI/UX wireframes and other creative which would maximize the impact of storytelling and brand visibility. Gained experience as Photographer and Art Director for intra-company stock photography.
• Innovation: Conceived and drove initiatives to realize new tradeshow design solutions, sales campaigns and marketing initiatives.
• Leadership: Promoted a culture of design excellence as an empowering leader to content marketing teams.
• Vendor Management: Secured and oversaw marketing and creative vendors who were instrumental in the execution of tradeshows and special events. Demonstrated business skills in negotiating optimal agreements.
• Project Management: Drove progress behind time-sensitive milestones associated with event-based marketing.
• Executive Communication: Gained a reputation for clear and business-relevant engagement of senior management, with success in building business cases around capital expense and creative vision.
• Cross-Functional Collaboration: Demonstrated a broad understanding of the brand and business, having worked with stakeholders at all levels in multiple departments.
• Budget & Cost Management: Balanced creative vision with a mindfulness of cost and budgetary limitations.