Jennifer Panepinto
- Contact
- Save to list
-
About
Jennifer Panepinto, Founder of House 22, is a designer dedicated to helping clients develop refined designs for their product or brand. Jennifer's experience with branding design, packaging design and in-store retail signage design enables her to offer an entirely consistent visual language for a wide array of client materials.
Most recently, Jennifer created the new brand identity for Cycle Brewing in St Petersburg, Florida, in addition to all the packaging for their limited edition beer releases. At the same time, Jennifer has worked with Bed Bath & Beyond since 2014 and has been responsible for the FaceValues store re-branding roll-out in addition to managing design for two Harmon FaceValues flagship stores in Manhattan.
Previously, Jennifer was Senior Designer for Toys “R” Us, Inc., where she was instrumental in the re-branding initiative of the company’s identity and served as Associate Designer for Becton Dickinson & Company in the marketing communications group. Prior to BD, Jennifer developed an appreciation for great design while working as Design Production Assistant for Martha Stewart Living Omnimedia.
Jennifer received her MFA in Design from The School of Visual Arts in 2003 and a BFA in Photography from Pratt Institute in 1998. -
Education
-
MFA DesignSchool of Visual Arts2001 - 2003
-
BFA PhotographyPratt Institute1994 - 1998
-
-
Experience
-
Freelance Graphic DesignerApr 2014 - Present (10 years 8 months)• Concept design and production for Harmon in-store signage redesign; flagship and chain
• Concept design and production of hot spot in-store holiday signage at Bed Bath & Beyond stores
• Design brand style guide for in-store graphics for Harmon stores
• Concept design and production graphics for in-store holiday signage at BuyBuyBaby stores, including style guide -
Designer + FounderAllendale, NJMar 2007 - Present (17 years 9 months)• Concept and design of brand systems and marketing materials for clients
• Experience with start-up and Fortune 500 clients
• Graphic design: illustration, in-store signage, packaging, surface , & web -
Senior DesignerWayne, NJAug 2010 - Sep 2012 (2 years 1 month)
• Concept & design of in-store signage elements, direct mail, advertising, & product graphics for all Toys"R"Us and Babies"R"Us Stores
• Concept and design for logos for various programs
• Concept and design for branding materials for Toys"R"Us Inc.
• Project Management
• Software: Adobe CS6, Microsoft Office -
Founder + PartnerStudio Panepinto, LLCFairfield, NJNov 2003 - Mar 2007 (3 years 4 months)Jennifer was a Founding Partner and Creative Director at Studio Panepinto, LLC which incubated my first product—Mesü Portion Control bowls—from concept to execution.
Mesü has garnered enormous press including features in publications such as ID, Step, How, Real Simple, Women’s Health, and Self to name a few. Additionally, Mesü has been featured on television segments including HGTV’s I Want That!, NBC’s Extra: What’s Hot, what’s new? And The Today Show with Katie Couric. Mesü successfully sold through retail channels such as QVC and Target.com and was also selected by the design committee to be featured in the collection in the Museum of Modern Art’s Design Store. Mesü won Best Design in the Tabletop category from The International Housewares Association in 2005 as well as the award for Best Information Design from The American Institute of Graphic Arts in 2004. Jennifer was featured on MSNBC’s The Big Idea, with Donny Deutsch to discuss her success as an entrepreneur. -
Graphic DesignerFranklin Lakes, NJSep 2001 - May 2004 (2 years 8 months)• Design solutions for product collateral and business to business direct mail campaigns
• Oversaw all in-house photography in addition to creating an in-house photography studio -
Design Production AssistantNew York, NYMay 2000 - Aug 2001 (1 year 3 months)• Worked as production designer for Martha By Mail Catalog
• Managed projects from concept to completion
• Acted as liasion between graphic designers and copy editors
• Created mock-ups of catalog for presentations
• Released files to printer
-
-
Awards
Mesü, a set of portion control bowls, was Jennifer's thesis project at the school of Visual arts. Mesü was in the market for over a decade and garnered design awards from the AIGA and the International Housewares Association.
-
Affiliations
AIGA member since 2001
-
Industries
-
Skills
-
Elsewhere on the Web
-
On Coroflot@jenniferpanepinto, member since 2018
-
-
Following 1
-
Followers 6
-
