Jennifer Drake

Develop designs for one of the largest national providers of imprinted apparel and promotional products for the summer camp industry, with over 1500 clients throughout all 52 states.
• Prepared client-supplied artwork and original designs for apparel printing (screen printing, direct-to-garment, dye-sublimation), embroidery, and various promotional products including water bottles, mugs, stickers, patches, journals, backpacks, and more.
• Created 100+ designs annually to add to in-house stock art database.
• Completed 150-200 design projects a week during peek busy season (April - July).
• Maintained various local and national clients’ strict branding standards including Girl Scouts USA, YMCA, Boy Scouts, 4-H, Camp Fire, and JCC.
• Rendered over 50 product mock-ups for a single sales presentation sent to all 112 Girl Scouts councils, resulting in a 20% increase in overall sales from 65 existing council clients and generating new sales from a dozen new council clients.
• Designed in-house marketing materials including product catalogs, trade show booths, direct mail, and e-mail campaigns.
• Streamlined file preparation to ensure consistent file output by creating vendor-specific color pallets and product templates in Illustrator.

Sole in-house designer for the leading producer of specialty decorated cookies in North America. With the capacity to produce more than 30 million decorated cookies annually, customers include mass retailers, specialty stores, catalog and gift companies, convenience and food service providers.
• Developed and maintained brand consistency for both retail and wholesale channels through product and CPG packaging designs, product photography, website graphics, social media, and email marketing campaigns.
• Designed and developed seasonal themed products and point-of-sale packaging for private label and licensed properties, including Hello Kitty, Disney Classics, Build-A-Bear, Marvel, Jelly Belly, Elf on the Shelf, Shopkins, Rudolph the Red-nosed Reindeer, and Emoji.
• Led the design process for individual cello/film and gift box packaging materials for products, including brainstorming, sketching and creating prototypes.
• Coordinated the aesthetic look of the total package in regards to structure, graphics, copy, layouts, photography/illustration, and typography to meet package objectives.
• Created 3D renderings of wholesale packaging, point-of-sale displays, and in-store display stands using SketchUp.
• Ensured federal packaging and trademark guidelines are met in both design and copy.
• Delivered graphic design projects for production adhering to FDA requirements and proper nutritional fact panels.

Designed production ready art for small local print shop, with focus on offset print and apparel screen printing.
• Prepared client-supplied artwork and original designs for apparel screen printing, spot color press, full color press, and digital printing.
• Designed logos, posters, brochures, catalogs, business cards, letterheads, newsletters, booklets, sell sheets, postcards, t-shirts and numerous other print collateral.
• Completed 40-50 projects per week, adhering to 24-hour turnaround time.
• Responsible for final check and sign-off of art files for production before handing off to pre-press department.
• Acted as backup for pre-press department including pre-flighting jobs and making offset plates for various in-house presses.

Responsible for coordinating, scheduling, and production of all projects. Research, initiate, develop and maintain client relations. Manage vendors. Create policies and procedures that result in greater productivity and profitability. Research and develop marketing strategies, sponsorship proposals, identities, and websites for local auto racing teams. Create, produce, and install custom vinyl graphics for vehicles, boats, store fronts, and signage. Design marketing campaigns and advertisements for local businesses.

Assist Production Manager in daily tasks including coordinating, scheduling and managing of all projects; interacting with clients and vendors; reviewing press proofs; maintaining archives. Responsible for production and execution of high-end corporate and retail sales collateral, catalogs, CPG packaging, corporate identity systems, brochures, ads, multimedia presentations, web site design, banner ads and email blasts. Assist in directing photo shoots. Research and copy development for corporate marketing campaigns.

Assist Creative Director in concept development and execution of high end corporate sales collateral, corporate identity systems, corporate communications, brochures, ads, and web site development and maintenance. Assist in direction of photo shoots. Coordinate, schedule, and manage design assignments as well as supervise freelancers/vendors. Research and copy development for marketing campaigns.

Management and organization of graphics department including project management, production scheduling, quality control, equipment, and profitability. Instituted new procedures that resulted in greater productivity and efficiency throughout department. Liaison between graphics department and pre-press, clients and vendors. Responsible for concept development of brochures, direct mail, signage, corporate identity, newsletters, presentations, and internal marketing collateral.