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Marketing & Design Team Lead
Outfit Your Logo
Syracuse, NY
Apr 2017 - Present (7 years 4 months)
Provide guidance and direction to junior design team members. Coordinate, schedule, and develop promotional product designs, internal marketing, email campaigns, tradeshow graphics, basic animation, and social media campaigns. Ensure all artwork adheres to multiple clients’ branding standards and is production ready for outside vendors. Institute and maintain Art Department policies and procedures, art asset database, and template database. Assist Creative Director in design and production of annual printed product catalog and other internal marketing projects.
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Art Director
Corso's Cookies
Syracuse, NY
Jun 2012 - Mar 2017 (4 years 9 months)
Sole in-house designer for national cookie manufacturing company. Develop and maintain brand consistency for both retail and wholesale channels through product and CPG packaging designs, product photography, website graphics, social media, and email marketing campaigns. Organize and schedule all graphics projects. Develop and maintain art approval policies and procedures. Select and maintain relationships with print vendors. Maintain FDA Standards for graphic food labeling and packaging.
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Sr. Production Artist
Seaboard Graphics
Salina, NY
Sep 2008 - Dec 2010 (2 years 3 months)
Design artwork for 4-color process, spot color, and digital press, as well as screen printing and embroidery.
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Owner/Creative Director
Flash In The Pan Graphics
North Brunswick Township, NJ
Jun 2003 - Jun 2008 (5 years)
Responsible for coordinating, scheduling, and production of all projects. Research, initiate, develop and maintain client relations. Manage vendors. Create policies and procedures that result in greater productivity and profitability. Research and develop marketing strategies, sponsorship proposals, identities, and websites for local auto racing teams. Create, produce, and install custom vinyl graphics for vehicles, boats, store fronts, and signage. Design marketing campaigns and advertisements for local businesses.
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Sr. Production Artist /Asst. Production Manager
The Cherenson Group, Vis-Com Division
Livingston, NJ
Aug 2003 - Dec 2005 (2 years 4 months)
Assist Production Manager in daily tasks including coordinating, scheduling and managing of all projects; interacting with clients and vendors; reviewing press proofs; maintaining archives. Responsible for production and execution of high-end corporate and retail sales collateral, catalogs, CPG packaging, corporate identity systems, brochures, ads, multimedia presentations, web site design, banner ads and email blasts. Assist in directing photo shoots. Research and copy development for corporate marketing campaigns.
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Art Director
Princeton MarkeTech
Princeton, NJ
Aug 2000 - Apr 2003 (2 years 8 months)
Assist Creative Director in concept development and execution of high end corporate sales collateral, corporate identity systems, corporate communications, brochures, ads, and web site development and maintenance. Assist in direction of photo shoots. Coordinate, schedule, and manage design assignments as well as supervise freelancers/vendors. Research and copy development for marketing campaigns.
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Manager, Graphics Department
Downtown Printing
New Brunswick, NJ
Nov 1998 - Dec 1999 (1 year 1 month)
Management and organization of graphics department including project management, production scheduling, quality control, equipment, and profitability. Instituted new procedures that resulted in greater productivity and efficiency throughout department. Liaison between graphics department and pre-press, clients and vendors. Responsible for concept development of brochures, direct mail, signage, corporate identity, newsletters, presentations, and internal marketing collateral.