Jenna West

Leading a team of designers and copywriters, I provide expert guidance to execute creative projects and foster professional growth. Responsible for overseeing creative initiatives for multiple brands, including Redbox, Crackle, and Chicken Soup for the Soul, ensuring alignment with strategic goals and timely delivery of high-quality assets.

• Spearheads creation, maintenance, and oversight of email template designs for Redbox and Crackle, web, mobile app,
and CTV creative marketing, ensuring consistent and compelling brand communication.

• Assumes responsibility for approving and guiding all artwork, preparing diligently for Stakeholder review, and aligning creative outputs with brand vision and goals – Averaging 60 projects ~520 assets per month.

• Manages copywriting efforts post-Copywriting Director departure, ensuring continued high-quality content creation.

• Conducts weekly team meetings to disseminate crucial information, maintain cohesion, and keep projects aligned with business objectives.

• Crafts and delivers mid-year and year-end reviews for direct reports, providing constructive feedback and recognition.

Transitioning to remote leadership, I established digital brief processes and a DAM system. Despite industry challenges, I prioritized content freshness, spearheaded projects including the launch of AVOD/FAST platform resulting in a 133% growth, a no-touch kiosk experience, and led the NASDAQ listing announcement, showcasing adaptability and effective leadership.

• Spearheaded the implementation of standardized design principles, HTML page layouts, and development methodologies to maintain a cohesive brand identity across all channels.

• Collaborated with the Creative Director and marketing leadership to translate core messages and branding principles into dynamic creative strategies, ensuring seamless alignment with business objectives and project timelines.

• Conceptualized compelling advertisements for TV and radio, curated engaging content for AVOD TV and Redbox FAST Channels resulting in a 735% annual growth in the first year, and contributed to the production of captivating videos, animations, and interactive experiences.

• Empowered team members with creative direction to craft cutting-edge digital and interactive solutions that captivate audiences, while providing expert guidance in project execution and fostering professional growth.

As the lead creative, I managed a spectrum of design projects including web, mobile & tv apps, weekly e-mails, interactive promotional games, print, brand & sports partnerships, and broadcast commercials, taking them from concept to final release. Multi-tasking and managing multiple projects with quick turnaround was key.

• Defined design direction and established style guides for marketing campaigns, taking the helm in shaping online brand experiences that left a lasting impression.

• Established marketing creative for co-branded partnerships expanding brand reach to new markets. Brands included DoorDash, UberEats, and STARZ, even moving into sports with ESPN, NY Jets, Chicago Bears, and BIG10 - PAC12 College Football “REDBOX BOWL”.

Creatively managing and art directing a team of designers, I delivered high-level designs for Kmart full-chain stores and both Sears and Kmart concept store experiences, including the redesign of NYC Kmart stores, and the REIT Sears store re-imagining.

• Spearheaded and nurtured a dynamic team consisting of multi-level designers, guiding them with strategic leadership, mentorship, and fostering a culture of creativity.

• Presented visionary design concepts directly to the Chief Marketing Officer and senior leadership at Kmart, showcasing a keen ability to articulate and align creative visions with organizational goals.

• Pioneered the conceptualization and design of impactful in-store experiences as part of key strategic initiatives, such as the nation-wide rollout of the redesigned Kmart branding in-store, contributing significantly to the brand’s overall visual identity and customer engagement.

• Orchestrated seamless collaboration across diverse teams, including copywriters, 3D artists, visual merchandising, project managers, layout specialists, marketing teams, and both internal and external creative agencies, fostering an environment of cross-functional synergy that enhanced overall project success.

• Produced original creative designs for multiple high-level projects within stringent deadlines.

• Conceived and executed integrated store experiences, incorporating cutting-edge technologies from concept to fruition.

• Maintained the corporate identity as the lead designer for all aspects of corporate marketing, encompassing logos, apparel, trade show materials, brochures, sell sheets, PowerPoint presentations, visual website layouts, and advertisements.

• Provided art direction for projects undertaken by the Junior Designer, ensuring uniform adherence to the brand.

• Cultivated and upheld the B2B OfficeMax brand, blending creativity in concepting, design, and photography.

• Spearheaded design for catalogs, direct mail, logos, trade shows, brochures, and ads.

• Orchestrated photo shoots, ensuring compelling visuals for print collateral.

• Collaborated seamlessly with copywriters, marketing, production, and merchandising teams.

• Crafted the comprehensive look and feel for extensive 1000+ page catalogs.

• Managed heavy project workload under tight deadlines in a fast-paced environment.

• Shaped and upheld the retail brand identity through creative concepts, design, and photography.

• Led design initiatives for in-store signage, point-of-purchase, logos, seasonal style guides, and print collateral.

• Orchestrated photo shoots, collaborating with cross-functional teams to meet executional requirements.

• Successfully managed multiple high-visibility national/international campaigns and 10+ weekly projects concurrently.

• Brought to life engaging in-store signage for seasonal campaigns, promos, and weekly sales.

• Crafted impactful signage for both U.S. and Puerto Rico markets, maintaining 400+ weekly promotional signs.

• Worked closely with external print vendors, overseeing press checks.

• Skillfully handled 10+ multi-deliverable projects, meeting a tight 3-day turnaround.

Webb Scarlett deVlam - Freelance production design work on Glenisk, 3M, and Pampers consumer package goods.

JPMorgan Chase - Freelance production design work on JPMorgan Access Kits packaging and physical mockups for leadership presentation.