Jenna Buttrick

-Write all print, web, and UX copy for several D2C e-commerce subscription products

-Create branded online content experiences for Premium Loyalty sales proposals

-Work with Design, Marketing, and Product teams to enhance digital experiences

-Monitor SEO health and optimize search efforts across all web-based programs

-Write SEO specs and define site navigations for new e-commerce product builds

-Write storyboards and define animations, transitions, and scripts for multi-channel video content

-Create new and engaging concepts for A/B testing

-Assist the Brand Marketing Team with awareness strategies through content experiences

-Led the strategy and development of marketing content for a complete e-commerce product redesign

-Partnered with the Senior Brand Manager to create an e-commerce brand via data-driven techniques

-Led a content-first marketing approach for loyalty programs owned by Conde Nast and Hearst

-Managed the D2C social media strategy for all owned e-commerce products

-Mapped out monthly calendars, created social media graphics, and published content for all social media initiatives

-Monitored social media KPIs and brand health to track and optimize paid strategies

-Directly engaged with customers via social media and maintained customer standards across platforms

-Managed influencer marketing campaigns from execution to analysis while developing influencer relationships