Creative Director

Jen Moore Polaski

Seattle, WA

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About

I lead with a blend of right-brained vision and left-brained pragmatism and planning. I synthesize brand, insights, and innovation into clear creative direction that yields measurable results. I develop high-performing teams, and effectively manage complex projects end-to-end.
Education
- MFA Visual Communication Design
  
  University of Washington
  
  Boyer and Elizabeth Bole Gonzales Scholarship, 2003 Teaching With Excellence Award, 2005
- BFA Graphic Design
  
  University of Florida
Experience
- Creative Director, Amazon Books and Amazon 4-star stores
  
  Amazon.com
  
  Seattle, WA
  
  Aug 2019 - May 2022 (2 years 9 months)
  
  As highest-level creative role, owned in-store campaigns, onsite and email marketing, brand expression, devices experience, signage, and environmental graphics for two distinct physical store brands in over 50 locations. Led team of visual designers, copywriter, production, and marketing asset program managers. Promoted within role in April 2021.
- Creative Director, Amazon Private Label Consumables
  
  Amazon.com
  
  Seattle, WA
  
  Aug 2016 - Aug 2019 (3 years)
  
  Defined brand expression, packaging design systems, and digital marketing for growing collection of eleven private label brands in food and beverage, beauty, baby, pet, and household products. Directed the work of eight designers, and collaborated with marketing and product teams to create cohesive and elevated brand experiences.
- Creative Director, Teavana and Emerging Brands
  
  Starbucks Coffee Company
  
  Seattle, WA
  
  Sep 2015 - Aug 2016 (11 months)
  
  Directed in-store campaigns, product marketing, and print and digital signage for over 350 Teavana retail stores in the US and Canada. Consulted on digital marketing, branded merchandise, packaging, and store design for Teavana, Evolution Fresh, and Tazo brands.
- Creative Manager, Starbucks Global Creative
  
  Starbucks Coffee Company
  
  May 2012 - Sep 2015 (3 years 4 months)
  
  Managed Starbucks brand coffee packaging for global retail, grocery, club, and food service channels. Portfolio included whole bean and ground coffee, and product brands Verismo, K-Cup, Nespresso, VIA, and Origami.
- Sr Designer, Starbucks Global Creative
  
  Starbucks Coffee Company
  
  May 2010 - May 2012 (2 years)
  
  Served as senior designer for the newly launched Starbucks VIA Ready Brew. Expanded design system into flavored iced coffee, Refreshers, lattes, and seasonal offerings. Owned brand expression, packaging, and point-of-purchase for retail, grocery, and club channels worldwide. Contributed artwork for Starbucks card and Reserve coffee packaging.
- Senior Graphic Designer
  
  RMB Vivid
  
  Aug 2005 - May 2010 (4 years 9 months)
  
  Owned the planning, design, and implementation of complex client initiatives. Coordinated teams of designers, copywriters, programmers, and vendors; maintained budgets and schedules; supervised final production.
- Instructor
  
  School of Visual Concepts
  
  Seattle, WA
  
  Apr 2002 - Dec 2008 (6 years 8 months)
  
  Developed and led 10-week courses in Color Theory, Typography, and Design Principles.
- Graphic Designer
  
  Image Ink Studio
  
  May 2000 - May 2003 (3 years)
  
  Designer responsible for executing and managing print, interactive, signage and environmental solutions for clients in technology, gaming, and the arts.
- Graphic Designer
  
  Landesberg Design
  
  Jun 1999 - Jun 2000 (1 year)
  
  Designed print collateral, signage and websites for clients based in philanthropy, the arts, and education.
- Lead Designer, J. Wayne Reitz Union
  
  University of Florida
  
  Aug 1997 - May 1999 (1 year 9 months)
  
  Provided design services to groups within the student union and Center for Performing Arts, comprising identity marks, posters, advertising, collateral and promotional materials. Managed team of seven student designers.
- Design Intern
  
  Bally Design
  
  May 1998 - Aug 1998 (3 months)
  
  As an intern in exhibit design, created identity and signage for Chemistry Matters! an interactive educational program for children at the Carnegie Museum of Science in Pittsburgh. Assisted design team in developing permanent exhibitions for The Tech Museum of Innovation in San Jose, California.
Awards

Pentawards, Gold, 2019 // Communication Arts Award of Excellence 2013 // PRINT Regional Annual 2008 // Healthcare Advertising Awards, Gold 2008 // Seattle Show, Silver and Merit 2007 // Seattle Show Gold and Merit 2002 // AIGA Pittsburgh Communications Show 2000
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On Coroflot

@jenmoorepolaski, member since 2009
- Following 19
- Followers 10

Jen Moore Polaski

Sr. Digital & Motion Designer, Social Media

Cultivating Creativity, Constructionist Learning, and Human Flourishing