Jen Knodell

■ Integral part of the marketing team at GH+A, developing case studies, maintaining the GH+A portfolio, and overall brand management
■ Created complete environmental graphics packages for flagship stores, from conception to execution.
■ Developed retail trend forecast presentations for major industry events
■ Designed layouts and prepared presentations using InDesign for retail design clients at all stages of the design process, starting with courting the client and pre-lease packages
■ Designed and created environmental graphics for retail spaces, and prepared files for printing and installation
■ Created and edited interior design renderings for clients
■ Performed trend research and image research to help determine or communicate brand identity, to develop design or illustrate design concepts and/or general design direction
■ Assisted with company rebrand, designing new portfolio pages, case studies, and project snapshots to present to prospective clients as examples of GHA’s work
■ Created branded retail standards handbooks (300+ pages) for current client, and have done multiple rounds of intensive revisions as the brand and company structure evolved.

Clients include: Miniso, Canada Goose, Babies 'R Us, Universal Music Group, RS No9 Carnaby (Rolling Stones' flagship store in London), Aéropostale, ICE International Currency Exchange, DeSerres (chain of art stores in Canada), Unknwn, Sleep Country (large mattress chain in Canada)

■ Provided brand image consultation
■ Designed and developed brand identities for small businesses
■ Prepared full branding packages with logo design, stationery and business card design, social media icons, website banners and graphics, food truck graphics, menus, t-shirt designs, and more
■ Designed custom fliers, posters, environmental graphics, presentations, and brochures
■ Developed and illustrated designs for t-shirts for local teams, parties, events, and more
■ Created custom and personalized graphic art for framing or as wall decals/appliques

Clients include: Cardinal Health, Timberland, Unifi / Repreve, Wrangler, If You Cheese food truck in Columbus (Ohio), Kitchen is Closed Podcast, Marsh Cabinetry, Special Olympics Newark (Ohio).

■ Designed and produced LaMarque brand collateral.
■ Assisted with rebranding efforts, from name development to logo design, web design, and beyond.
■ Created design for new e-commerce website.
■ Coordinated the execution of coding and launching website with improved functionality, easier navigation, and sleeker, more upscale look to fit the LaMarque client.
■ Revamped and expanded social media presence. Managed social media accounts.
■ Helped with the development of marketing strategy.
■ Initiated and executed the creation and design of a press book to present to buyers.

■ offered brand image consultation
■ developed logo designs for variety of companies and organizations
■ prepared full branding packages with logo design, stationery and business card design, social media icons, and website banners and other graphics
■ designed custom flyer designs with custom graphic illustrations
■ developed and illustrated designs for t-shirts for bachelorette party, sports teams, and more
■ created custom and personalized graphic art pieces for framing

■ Assisted in design of outerwear and ready-to-wear garments, from initial sketch to final production samples.
■ Prepared tech packs, notes, and corrections for overseas factories.
■ Developed organizational systems to increase office productivity, communication, and efficiency.
■ Aided with and conducted photoshoots.

■ Initiated and assisted with creating a standardized pricing system.
■ Developed and managed social media accounts and blog.
■ Managed all logo, stationery, and graphic design projects for international client base.
■ When needed, developed preliminary design samples and perform image research.
■ Educated clients on current industry trends, design processes, and printing standards.
■ Wrote copy for website logo gallery, describing each logo and the design process for its development.
■ Composed press releases.