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Freelance Designer
(Remote for a variety of companies/individuals)
Paramus, NJ
Mar 2015 - Present (9 years 9 months)
I've worked on a variety of freelance design projects for several corporations and individuals.
For Leica Camera I've been commissioned to create different web banners, social media images, and promotional material.
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Senior Graphics/Packaging Designer & Art Director
Nickelodeon, Consumer Products/Toys
New York, NY
Jan 1999 - Mar 2016 (17 years 2 months)
- Responsible for providing art direction from concept through to final production, on all domestic and international consumer products and packaging.
- Product development licensing experience for prominent Nickelodeon properties such as Teenage Mutant Ninja Turtles, SpongeBob, Dora the Explorer and many more.
- Developed promotional marketing materials, premiums and create solutions for key partners such as Toys R Us, Kellogg’s, Dannon, Kids Cuisine, Paramount Movies and Home Video, Walmart, Kraft, Burger King, McDonald’s, Wendy’s, KFC, Subway, Sbarro, Nickelodeon Hotel, Universal Studios, Mall of America,Singapore Airlines.
- Customized packaging and logos for major global toy partners such as Fisher Price and Mattel. Also responsible for creating presentations and decks for a variety of brand needs.
- Designed translated logos for a variety of Nickelodeon brands in a number of regions around the globe.
- Responsible for hiring, training and managing Designers, Freelancers and Interns.
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Graphic Designer
Tahiti Apparel
New York, NY
Jan 1998 - Jan 1999 (1 year)
- Designed character graphics for swimwear lines for licensors such as Disney, Warner Brothers and Sesame Street.
- Worked in tandem with the sales team to customize graphics for significant retailers such as Walmart and Target.
- Created boards, display units for in-store swim wear boutiques.
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Illustrator, Production Artist & Studio Coordinator
The Stephen Lawrence Company
Moonachie, NJ
Sep 1996 - Jan 1998 (1 year 4 months)
- Illustrated conceptual ideas through to final artwork. Approved designs were digitally rendered and applied to gift wrap, gift bags and additional stationary products.
- Constructed in-house advertisements for merchandise, including sell sheets for new products and special collections.
- Prepared stationery mechanical boards for engraving and printing vendors. Provisions included taking a stat of design, calculating the size & type of repeat pattern, color specifications, stripping instructions, credit line placement and generating overlays for art guidelines.
- Responsible for the organization and maintenance of studio archives, computer software,purchase orders and the company’s correspondence between all freelancers and licensed artists. Performed troubleshooting on studio computers. Assisted in the display of the company’s stationery show booth.