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Visual Alchemist / Creative Lead at Your Social Media Squad
Jeff Pate
Shelton, CT
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About
Visual problem solver possessing two decades of concepting skills, strong software & organizational skills coupled with a designer’s knowledge of digital & interactive design.
A creative career in providing solutions for clients that are original, results oriented, response generating and budget conscious. Expertise in delivering creative that embodies a client’s marketing strategy - while remaining relevant to their brand positioning - leading to many successful projects and partnerships.
Able to execute ideas rapidly in order to implement emerging strategic developments and accomplish marketing objectives.
Additional experience in mentoring junior creatives (while concurrently executing projects from concept to completion), collaborating with art buyers, illustrators, photographers and
print brokers to maintain project deadlines and budgets. -
Education
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BA - cum laude Graphic DesignUniversity of New Haven1992 - 1996
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Experience
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Visual Alchemist / Creative LeadJan 2021 - Present (3 years 10 months)Current accounts:
• AWA Studios - Digital ad design promoting weekly Instagram releases and monthly Shopify online retail sales.
• Center for Compassionate Leadership - Developing the look and
executing graphics for the marketing of online training courses, in-person educational retreats, online events and fund raising efforts.
• The LIUniverse podcast - Visual branding for a top 20 astrophycist audio & video podcast including logo, title cards and end screens. -
Creative DirectorMay 2010 - Jan 2021 (10 years 8 months)• Concepted and designed print and digital advertising materials to extend marketing efforts in acquiring new prospects and supporting current marketing strategies.
• Print assignments included ads, brochures, sellsheets, selfmailers,
posters & broadsheets, display advertising, catalogs, trade show
displays, POP materials, package design, FSI’s and promotional items.
• Digital assignments included web site design, landing pages, digital ad campaigns and social media advertising.
Accounts included Parke-Davis pharmaceuticals, PitneyBowes, Motorola, Office Depot, Norelco, Unilever, Dell Computer, Pfizer, PerkinElmer, Straighterline & Stepping Stones Museum for Children. -
Senior Art DirectorTanen Directed AdvertisingNorwalk, CTOct 2006 - May 2010 (3 years 7 months)Concepted and designed print collateral, direct mail packages, advertising campaigns, human resource communications, brochures, postcards, websites, banner ads and other print marketing pieces.
• Created and executed numerous winning packages for MasterCard and their issuing banks. (Capital One, Citi Bank, Chase & HSBC)
• Redefined how PepsiCo communicated with employees regarding benefits packages throughout all divisions in multiple languages.
• Developed a local program into a global templated system for the United Nations Solutions Exchange including style guide and website.
Accounts also included CitiFinancial, Pulte Homes & Interleukin Genetics. -
Art DirectorBrann Wilton (formerly Barry Blau & Partners)Oct 1998 - May 2002 (3 years 7 months)• IBM Account – Personal Computing Division; Worldwide
Designed templates to support the “Black Bar” campaign – a worldwide direct response campaign that increased awareness and boosted sales of the IBM brand. Materials included direct response advertising, web landing pages, html emails and other marketing materials.
• IBM Account – Personal Computing Division; North American Geography
Designed the IBM Personal Systems catalog – a quarterly direct marketing mail piece featuring IBM’s PC hardware. Also designed self-mailers, postcards and direct mail packages to support the notebook, desktop and professional workstation product lines.
• Fleet Bank account – Credit Card Services
Concepted and designed #10 mailing packages to extend customer awareness through credit card offers and proprietary small business programs. -
Graphic DesignerMedical Education ProgramsJul 1997 - Jul 1998 (1 year)Assignments included the creation of medical journal articles, doctors’ monographs, slide lecture kits and other educational print materials for pharmaceutical companies, healthcare professionals and medical service managers. Responsibilities included supervising freelancers and coordinating with production to maintain deadlines.
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Freelance DesignerJeff Pate Design & CreativeJan 1996 - Jul 1997 (1 year 6 months)Assignments required the creation of display advertising for a client base consisting of local retail businesses and a nationally franchised print shop.
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Awards
Caples Award Finalist 2000
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@jeffpate, member since 2010
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Following 13
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Followers 2
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