Jeff Morrow

Art Director for Presentation Design & Production
Chief client: Twinings Tea. Create presentations and marketing materials for print and web. Create guide lines, content and info graphics using vector illustration, retouching. Take projects from brief to completion. Create flavor visuals for packaging as well as 3D images mingled with conventional photography.

Aquent for Colgate Personal, Home and Pet Care. Produce mechanical packaging, line extension and adaptations for a wide range of substrates and paper. Packaging production process have multiple combinations of process, spot colors and special materials to coincide with the cost structure of the product and its competition.

Studio: Art Director Design and produce primary and secondary packaging, line extensions, adaptations, Point of Purchase and Point of Sale materials for men's and women's personal care products. Work with clients and internal design teams to coordinate creative and production solutions. Presented alternatives for structure, design and process.

Design and produce a wide array of marketing material for print and web as well as packaging. Projects are for the personal care product lines; Philips-Norelco, Philips Sonicare and Philips AVENT. Also included is their line of medical diagnostic equipment and kitchen appliances. Within these duties include retouching and illustration work.

Designed and produced packaging, line extensions, POP, POS and display materials for boys and girls toys. Work with packaging and product development departments in several capacities. Present sketches for both structure and design solutions. Create working white box die lines and box construction for vendors to follow. Execute product illustration and photo retouching. Write and produce style guides for outside studios to follow. Integrated physical and electronic comping for product and line review. Produced informational design instructions for Babies R Us products.

Implemented system for start up creative department with a rapidly growing product line. Cost reduced and quality improved by expanding in house capabilities through cross training and added services. Design and produce visual system for all print, web and marketing materials. Managed a group of staff and contract Creatives.
• Redesigned all primary and secondary packing for over 800 house brands and private labels
• Set up in-house creative department, putting systems in place to work with other departments
• Produced training materials, trained staff for domestic and overseas in 3D and Adobe software
• Set up in-house photo studio, lowering costs and increasing project turnaround time
• Developed style guide improving workflow involving several agencies and vendors
• Established and improved yearly budget for software, hardware and department needs
• Planned for product expansion to accommodate both whole sale retail sales
• Created dynarexassets.com, establishing on line resource for marketing materials for suppliers

Art Director | Trainer
Updated methods for print purchasing that reduced costs by 40 percent. Expanded in-house department capabilities increasing yearly assignments from 40 to 240. Wrote tag line “Invest In Futures” used for 3 campaign years. Introduced sports illustrations to NFL and Golf Special Events, maintaining the previous budget and turn-around time.