Jeff Morrow

This section includes projects typical of an in-house department that does everything.

Labeling for medical supplies has become an in demand skill. Rules for the packaging are standardized and updated to ensure us of the correct product and making it quickly recognizable when stored with similar products.

The finger pulse oximeter has a little of everything. The device is a 3D model. It comes packaged with directions and a reply card. On line there is a movie demonstrating the correct use of the product. This package is part of a larger redesign that is still in use.

This is a package redesign project that included over 800 products. The lancet boxes have a tab that tears off and allows one side to swing open. It is still in use today, and unchanged from the original design.

Above are samples of the responsive website. On the tablet is the image asset section where customers can log in and post pictures as they wish.

Here is a small sampling of web banners.

The style guide was developed for overseas offices to follow. Pages were added as the process was refined to include more specific direction.

Another function of the style guide was to communicate with off site production by giving them a page to refer to. Images are a big help when there is a language barrier.

Having a mechanical checklist is not a new idea. It helps a great deal and covers things commonly overlooked. It is numbered and meant to be followed in that order. Not the most artistic part of the project :(

People still want a printed catalog. Yes, it's done in InDesign and is also a pdf. You can also download it from the website. All of the products you see here are 3D models. It's the fastest way to make sales materials without having the product in hand. Why deal with dust and lighting imperfections? The catalog you see here is also a 3D model of the catalog.