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Graphic Designer
Dippin' Dots, LLC
Paducah, KY
Responsible for a wide variety of graphic design and marketing projects, including menus, advertising, Point of Purchase graphics and other promotional materials, with a strong emphasis on brand management. * Design of catalogs & other printed materials * Point of Sale materials including freezer wraps and trade show materials * Color correcting and photo retouching SFMCO
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Senior Graphic Designer
American Quilter's Society
Paducah, KY
Lead designer for E-mail marketing as well as books, publications, direct mail, and micro sites, ensured that brand standards were met by design staff By analyzing and responding to the metrics gained through e-mail campaigns, AQS steadily increased its numbers during my tenure * Repeat customers increased by 30% * Click-through rates increased 40% * Sales rose 53%
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Digital Traffic Manager
SFMCO
Bay Minette, AL
Digital Traffic Manager, my focus is on increasing revenue, expanding the customer base and building brand recognition in the digital space through E-mail campaigns and stand alone digital ads. My responsibilities cover the Standard Furniture brand as well as Magnolia Home Furniture by Joanna Gaines. * Created, implemented and managed E-mail campaigns achieving an open rate of 65% and click rate of 54% * Report, track and analyze campaign performance * Assured that industry best practices and legal compliance requirements such as CAN SPAM were integrated In addition to digital campaigns I was part of the team responsible for launching the Magnolia Home Furniture line. * Generated revenue from $0 to $77mm in first 12 months * Product placed in over 1,000 storefronts nationwide within first 12 months
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Senior Designer
Players Casino/Harrah's Metropolis Casino
Metropolis, IL
Created all advertising materials for casino ranging from copy writing, video/animation production, logos, billboards, postcards, invitations, rack cards, mailers and posters, radio and television scripts to web site maintenance
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Graphic Designer
Paducah Printing
Paducah, KY
Schroeder Publishing
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University Relations
Paducah, KY
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Graphic Designer
Western Kentucky University
Bowling Green, KY
University Relations
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Graphic Designer
Marketing