Jeff Beck
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About
Having been employed as a designer since 1989, I bring more than 30 years of experience to any project. I have strong technical skills that are complemented by an artistic vision. As a result, I know how to use the industry standard software listed on my resume to make fresh, attractive projects that will stand out and get noticed.
I have a strong work ethic that any of my past employers or supervisors will attest to. And I definitely know how to get to work and get the job done right and on time.
My freelance client list includes several nationwide companies as well as a collection of local businesses. I am very comfortable with many different design styles and customer expectations. I have been contracted to do everything from simple one color ads to producing entire 4-color magazines, point-of-sale signage, billboards or handling all the creative for complete advertising campaigns. If it can be printed I’ve probably done it. -
Education
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Bachelor of Arts Graphic Design/Fine ArtWestern Kentucky University1991
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Experience
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Graphic DesignerDippin' Dots, LLCPaducah, KYResponsible for a wide variety of graphic design and marketing projects, including menus, advertising, Point of Purchase graphics and other promotional materials, with a strong emphasis on brand management. * Design of catalogs & other printed materials * Point of Sale materials including freezer wraps and trade show materials * Color correcting and photo retouching SFMCO
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Senior Graphic DesignerAmerican Quilter's SocietyPaducah, KYLead designer for E-mail marketing as well as books, publications, direct mail, and micro sites, ensured that brand standards were met by design staff By analyzing and responding to the metrics gained through e-mail campaigns, AQS steadily increased its numbers during my tenure * Repeat customers increased by 30% * Click-through rates increased 40% * Sales rose 53%
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Digital Traffic ManagerSFMCOBay Minette, ALDigital Traffic Manager, my focus is on increasing revenue, expanding the customer base and building brand recognition in the digital space through E-mail campaigns and stand alone digital ads. My responsibilities cover the Standard Furniture brand as well as Magnolia Home Furniture by Joanna Gaines. * Created, implemented and managed E-mail campaigns achieving an open rate of 65% and click rate of 54% * Report, track and analyze campaign performance * Assured that industry best practices and legal compliance requirements such as CAN SPAM were integrated In addition to digital campaigns I was part of the team responsible for launching the Magnolia Home Furniture line. * Generated revenue from $0 to $77mm in first 12 months * Product placed in over 1,000 storefronts nationwide within first 12 months
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Senior DesignerPlayers Casino/Harrah's Metropolis CasinoMetropolis, ILCreated all advertising materials for casino ranging from copy writing, video/animation production, logos, billboards, postcards, invitations, rack cards, mailers and posters, radio and television scripts to web site maintenance
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Graphic DesignerPaducah PrintingPaducah, KYSchroeder Publishing
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University RelationsPaducah, KY
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Graphic DesignerWestern Kentucky UniversityBowling Green, KYUniversity Relations
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Graphic DesignerMarketing
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Industries
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Skills
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On Coroflot@jeffbeck, member since 2012
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Following 11
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Followers 4
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