Josh Whiteside

Lead a creative team of Graphic Designers, Video Producers and Graphic Animators through the transition from the Charlotte Bobcats to the Charlotte Hornets. Develop and maintain the Brand Guidelines for the Charlotte Hornets while strategically delivering a high level of design executions in all creative formats..

Creating compelling strategic design needs from packaging, print ads, brochures and catalogs for companies such as Zebco Fishing, The Orange Whip, Whisker Seeker Fishing, Cryovac plastics, Shakespeare Fishing, Penn Fishing, Ahead of the Game Inc., Super Heat trading Cards, Onesock productions, Eco Golf, Arrow Golf and more.

- Leading a team of designers for the visual identities of 8 owned and licensed brands. From
design strategy through implementation for advertisements, packaging and collateral
across equipment, apparel and footwear categories
- Brands include Maxfli, TopFlite, Nickent, Slazenger, Walter Hagen, Acuity, Adidas Baseball,
and Rawlings
- Solely responsible for the complete redesign of the $60 million brand
TopFlite. From design strategy through implementation of all packaging including golf ball packaging, in-store displays and signage within all nationwide Dicks Sporting Goods and
Golf Galaxy stores
- Worked closely with Brand Managers, marketing, signage and merchandising teams to create a compelling in-store presence for all 8 owned brands
- Developed and maintained relationships with photographers, printers and outside vendors
- Plan and direct product and lifestyle photo shoots for packaging and collateral
- Traveled to Asian and US printing vendors for press checks for packaging, and print collateral

- Responsible for, package design, product design, ad design and catalog design for Dunlop
Tennis and Golf
- Managed a team of designers to complete all assigned projects for both Tennis and Golf
- Work closely with the Marketing Director to design and execute marketing strategies and
programs to increase the profitability of Dunlop
- Work closely with Product Development to design and develop golf products for all
countries and regions
- Interact with major retailers such as Target & Walmart to achieve specific design needs for
the mass merchant retail market
- Manage and design the QR code program for Dunlop Tennis
- Manage the direction of all product and player photography for all printed material
- Maintain all social networking sites for Dunlop such as Facebook and Twitter

- Lead Graphic Designer for Penn fishing, Xtools, and retail accounts Target, Cabelas and
Dicks Sporting Goods
- Duties include package design, catalog design, logo design, and ad design for
Shakespeare, Penn, Pflueger, Xtools, All Star Rods, and Berkley
- Collaborated with product development, sales force and fellow design team to provide a
superior look for each brand
- Worked with license companies such as Disney, Marvel and Mattel to create the most successful kids fishing kits on the market

- Responsible for logo design, logo recreation and shopping bag design while in a fast paced, tight deadline environment
- Interacted with customers and sales team on a daily basis to create the look or logo for each customer

Worked on a variety of projects including binder design,logo design, photo manipulation, photo shoots and hands on production
Gained practical experience in a fast paced, tight deadline environment using Illustrator and Photoshop