Jennifer Creighton

• Create, execute and analyze integrated marketing campaigns
• Plan marketing and branding objectives
• Measure, enhance and enrich the position and brand of organization
• Analyze market trends and recommend changes to marketing strategies
• Design online and print marketing campaigns
• Prepare and manage marketing budget
• Create a wide range of marketing and communication materials
• Research and write grants and proposals
• Plan and manage events and coordinate presence at industry-related conferences
• Write, edit and distribute press releases and media advisories
• Update and manage websites and social media platforms
• Foster and deepen relationships with media/news outlets
• Develope and execute public outreach and engagement strategies
• Generate content for industry-related print and digital publications and social media platforms

• Build and strengthen the F.O.C.U.S. brand, message and voice
• Write, edit and distribute press releases and media advisories
• Develop and manage social media campaigns for a variety of platforms
• Create marketing material, program reports, and annual reports
• Update and manage website and social media platforms
• Write, edit and pitch articles to media for publication
• Foster relationships with local media/news outlets
• Research and apply for grants
• Organize, coordinate and manage fundraising events

• Write and edit articles for weekly and bimonthly print and digital products
• Edit publications and prepare for digital and print publication
• Develop, research and create fresh story ideas
• Post/blog stories to syracuse.com
• Manage freelance writers, story assignments and deadlines
• Coordinate promotional advertisements with marketing manager
• Create, curate and manage social media strategies
• Foster relationships with business community throughout Central New York
• Increase online readership of magazines through e-newsletter and digital marketing

• Edit feature articles, monthly columns, editorials and marketing material
• Manage contributing writers, story assignments and deadlines
• Manage website and online forums
• Create and managed monthly e-newsletter
• Coordinate, plan and organize tradeshow strategy and budget
• Oversee design and production of monthly issues, annual directory and media kits