Design Strategy Lead - Snickers, Twix

Justin Coble

Somerville, NJ

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About

As an Industrial Design Manager at Mars Chocolate, I direct and lead design on global brands that bring enjoyment and smiles to consumers everyday. I developed strategies that drive new consumption opportunities based on consumer behavior, novelties that drive brand distinctiveness at the holidays, and create new chocolate molds that enhance the sensorial experience of the chocolate. My responsibilities include setting design strategies, consumer research, managing product development, and lead key stakeholders through framing and innovation workshops. I have a passion for user focused design, and am always seeking ways to learn more about the motivations of consumers and develop products or services that enrich their lives.
Education
- Savannah College of Art and Design
  
  1998 - 2002
Experience
- Creative Director Industrial Design & Innovation
  
  Mars Chocolate NA
  
  Jul 2010 - Present (14 years 5 months)
  
  • Provide design leadership in the creation of design strategies for global brands that align to business and consumer needs, challenges, and behaviors.
  • Map consumer insights, shopper journeys, experience models, innovation pipelines, and opportunity spaces.
  • Lead cross-functional teams through framing of complex business problems to align key stakeholders on common ambitions, project goals, and work streams.
  • Lead innovation and ideation sessions to drive new products and platforms based on consumer insights.
  • Manage design development for all new product development, seasonal novelties and chocolate molds.
- Moderator
  
  Core77.com
  
  May 2009 - Present (15 years 7 months)
  
  Member of the moderator team to the largest international design network with over 10,000 users
  Mentor others and give advice to recent graduates
- member
  
  IDSA
  
  1998 - Present (26 years)
- Industrial Designer: Seasonal Packaging Innovation R&D
  
  Mars Chocolate North America
  
  Dec 2004 - Jul 2010 (5 years 7 months)
  
  Designed new products and packaging for Halloween, Valentines Day, Christmas, and Easter.
  • Translated user insights and trend research into seasonal packaging concepts and solutions.
  • Provided design direction to Marketing and Packaging Engineering team for seasonal products as well as everyday brands such as M&M’s, Snickers, and Dove Chocolate.
  • Supplied creative solutions for structural and graphic packaging problems through traditional design methods and practices.
  • Collaborated with marketing teams to create and implement a design process for seasonal products and packaging.
  • Organized and facilitated brainstorming sessions used to kick off new design development for each season based around gaps in the market, consumer insights, and product opportunities.
  • Developed and designed interface for in-house packaging design software.
  • Lead and organize Mars sponsored College projects with numerous design schools. Acted as mentor and main professional contact to the students.
- Lead Industrial Design Freelancer
  
  ConcurrentID
  
  Jun 2004 - Dec 2004 (6 months)
  
  • Worked with a team of Engineers and Designers to develop innovative arch window blind system for Hunter Douglas.
  • Worked through entire design process from research to final deliverable.
  • Managed invoices
- Industrial Design Freelancer
  
  Revlon
  
  2003 - 2004 (1 year)
  
  • Reported directly to Senior Art Director.
  • Designed and updated Revlon’s store merchandising walls and displays.
  • Wrote instruction manuals.
  • Digital photography of products and merchandise.
- Freelancer
  
  Impact Displays
  
  2003 - 2003
Awards

Savannah College of Art and Design Portfolio Scholarship
Affiliations

IDSA
Skills
- Industrial Design
- Research
Elsewhere on the Web
- n
On Coroflot

@jcoble, member since 2002
- Following 42
- Followers 43