Joseph Cardenas

Develop marketing collateral implemented in online and print platforms.
Create POS materials to be shown at trade shows for B–B and B–C clients.
Design training packages for sales associates on particular brands for the company.
Manage and contact print vendors to find printing solutions for various collateral.
Streamline and integrate job hierarchy for server infrastructure.
Handle quality control for online and print production for all media releasing from the marketing department.
Photograph and retouch product for POS displays.
CLIENTS: JARED, KAY, SMYTH, HELZBERG, TRIBAL HOLLYWOOD

Web & Print Production collateral for various advertising campaigns
in the E-GRAPHICS department.
CLIENTS: ACCENTURE, ETHICON, MICHELIN, ABSOLUT, JAMESON

Web & Print PrePress
Production & Design on collateral for their
Advertising & Marketing department.
CLIENTS: ROLEX, BELL & ROSS, ZENITH, CARTIER, A.LANGE & SONS,
VACHERON & CONSTANTIN, IWC, CHANEL, CHOPARD, BREITLING, UBOAT,
RAYMOND WEIL, TAG HEUER

Develop digital photo card templates for their greeting card sites.
UI/GUI testing of these templates on their web sites.
Create creative concepts for their email campaigns for The Gallery Collection.

Redesign packaging mechanicals for their product lines.
Create & edit style guides for packaging clients.
Photo-retouching & image production for their DKNY.COM e-commerce site.
Layout concepting for their client campaigns & press books.
Archive final client materials into company library.
CLIENTS: DKNY, pureDKNY, MARC ECKO, MGBW & KATE SPADE

Contracted to work on the type styling for their 2010 & 2011 catalog.

Contracted to design a book cover for the KIMBLE Project: The author was publishing a book specializing in teaching 
children to read.

Assist the Senior Production Artist with any 
production duties for the agency.

Develop digital mechanicals for ads, catalogs, brand collateral 

& packaging materials.

Maintainence on all printer equipment.

Create presentation material using Keynote.

Archive final client materials into company library.

Effectively manage and coordinate design
production from concept to completion.
Ensure operation of equipment is functioning properly.
Maintain equipment inventories and supplies for whole studio.
Responsible for quality control of final mechanicals
Delegate authority to a production team of 12-15 designers.
Develop new procedures that help the studio run more efficient.
Gather information and materials supplied by clients and transfer on
to a server-based network.
Back up and log jobs into a database for later use.

Prepare B-B catalogs by designing comps, mechanicals,  scanning, prepress, etc., from inception to completion

Contracted to design two package mechanicals for their  Ms. Albee 2000 product line.