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Conceptual ReBrand for Scott Kay
The Design team was asked to come up creative input for the brand of the company based on a sketch supplied by Scott Kay. All parties incorporated their own ideas of how the brand would be best interpreted by the customer. The idea that ran through my head was that the collections for the brand had great symbolism and iconography to their meanings. I explored those symbols and created a piece that I felt would give new direction to the brand. This project is still a ongoing process and has not yet been implemented into the company.
