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About
I'm a Canadian freelance creative based out of Edmonton, Alberta. I believe that there is good in everyone and that hard work pays off. I graduated from the University of Alberta’s Design Program in 2009 and have been working as a creative in Edmonton ever since specializing in graphic design, interactive design and art direction. I enjoy working on projects that incorporate community building and social innovation. If you enjoy working on projects like these I encourage you to drop me a line.
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Education
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Bachelors of Design Honors - Social Design Route Visual Communication DesignUniversity Of Alberta2004 - 2009Social Design Route - Graduates from this Program Route will find future opportunities in areas of planning and user-centered approaches to design where, in the realization of complex design projects, a proper understanding of the connections between conventional design methodologies and the methodologies of the social sciences will be necessary.
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Experience
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Freelance CreativeEdmonton, CanadaSep 2015 - Present (9 years 2 months)Providing freelance creative services specializing in print design, interactive design and illustration.
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Art DirectorEdmonton, CanadaMar 2012 - Oct 2015 (3 years 7 months)As part of the agency’s creative team, my responsibilities included reporting to the Creative Director with concepts for strategic communications campaigns that range from new community developments to government social awareness campaigns in wellness and health. Other responsibilities included creating public relation strategies, implementing social media strategies, managing production designers, freelance creatives and working alongside an accounts teams in strategic marketing plans.
During this time I developed my ability to conceptualize as an Art Director working alongside an Copywriter. Working at Calder Bateman allowed to develop the skills and methodologies to assess and engage with audiences through audience profiles and audience engagement strategies.
Notable projects included 2013’s Full House Lottery year-long creative campaign, City of Edmonton Budget website and the online HPV health tool kit for Alberta Health Services. -
Creative DirectorEdmonton, CanadaJan 2013 - Sep 2015 (2 years 8 months)Acted as an advisor to the board as well as a member of the communications committee of Nuit Blanche Edmonton. Duties included developing the identity for the NBE organization and developing the theme for the inaugural 2015 event. Developed materials included an identity, website, video, social media campaigns, print and a mobile app.
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Board DirectorEdmonton, CanadaOct 2012 - Oct 2013 (1 year)During my time as a board member I sat on the Fundraising Committee where my duties included creating materials to help connect with sponsors. It also involved planning special fundraising events.
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Interactive DesignerEdmonton, CanadaSep 2009 - Mar 2012 (2 years 6 months)My duties included the design of promotional print and digital campaigns, video editing and the user interface design of iPhone and iPad apps. I was involved in all design and strategic project development from start to finish.
During this time I developed my interactive design skills working closely with programming developers. Here I got to learn about smart phone human interface guidelines, UX and UI design and technical video editing.
Notable projects include CAA smart phone classroom learning tools and the
2009 - 2010 International Fringe Festival promotional materials.
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Awards
2008 WAVE Young Artist Prize
2015 ACE Award of Distinction - Nuit Blanche Social Media Campaign
2015 IABC Award of Excellence - YEG City Budget -
Affiliations
Student Design Association
Latitude 53 Gallery
M.A.D.E
Advertising Club of Edmonton
University of Alberta
Nuit Blanche Edmonton -
Skills
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Elsewhere on the Web
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On Coroflot@jcalayo, member since 2007
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Following 14
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Followers 17
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