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Creative director/owner at reduced fat
John Bolster
Saratoga Springs, NY
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About
reduced fat is a small interactive studio that unifies conceptually driven creativity with the ever changing world of technology. the result is engaging marketing experiences that persuade, educate and entertain.
reduced fat is a metaphor for how we think, respond and react during the creative process. we simplify, collaborate and communicate, with each other and our clients. -
Education
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BA Fine Art and PhotographyFranklin Pierce College1993 - 1997
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Experience
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OWNER REDUCED FAT INTERACTIVE DESIGNreduced fat2002 - Present (22 years)- Founded reduced fat, a full-service digital branding company.
- Responsible for Concepting, architecture, navigation, design and programming for all projects listed on portfolio. -
INTERACTIVATOR (Interactive Art Director)Smith & JonesDec 2000 - Jul 2002 (1 year 7 months)- Responsible for creation, development and execution of on-line multimedia concepts
- Effectively lead the process of taking an in-house branding campaign and making it interactive
- Collaborated with copywriter to develop the “big idea” for various print campaigns
- Supervised outside vendors (web providers, photographers, service bureaus) to ensure consistency of quality and precision with agency produced work
- Directed production department with color correction and creation of artwork -
ART/CREATIVE DIRECTORVirtual FlowJun 1999 - Dec 2000 (1 year 6 months)- Helped build Virtual Flow from infancy to a strong presence in the industry through strategic planning and building of portfolio
- Developed creative solutions for html and flash based web sites
- Translated client information into visual concepts
- Directed client contact on all projects
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Affiliations
AIGA
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Skills
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Elsewhere on the Web
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On Coroflot@jbolster, member since 2006