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Natroba Pharmaceutical Brand Campaign

Head lice have mutated over time to become resistant to old therapies. Natroba is a different kind of treatment formed from a naturally occuring compound in certain types of soil that has proved safe and more effective at killing lice. An initiative was established to encourage doctors, school nurses and pharmacists to RETHINK their prescribing habits and prescribe Natroba to RESOVLE head lice.

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John Bolster
Creative director/owner at reduced fat Saratoga Springs, NY