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DLG Law Brand Identity
DLG law firm came to Michael Cavotta and I asking for a more accurate representation of their brand. After a 3 hour brand workshop and some deep dive thinking, we knew we had to be edgy, fresh and innovative to help position DLG as the major players they were. The result was a hard cover book that encapsulated the brand story, visual ecosystem and tone of voice all in one. We printed and shipped the book to all of the DLG offices on the same day for the reveal. The book was extremely well received. Further extension of the brand in other mediums is still underway.
