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Cartier Real Estate Group Brand Identity

The Cartier brand concept was inspired by the founder, Melissa Cartier whose unique real estate skillset and positive energy help to set her firm apart. The hummingbird signifies consistency, commitment and work ethic much like Melissa herself. Hummingbirds are also unique in their own right, considered special if you're lucky to see one. The concept provides a solid foundation of core brand values and visual language on which to expand in the future.

John Bolster
Creative director/owner at reduced fat Saratoga Springs, NY