Juliet MacGregor

• Brand Designer with a focus on Retail Brand Presentation.
• Ideation and conception of Brand Voice for Tier 1 projects in the form of inspirational decks and mood boards
• Establishing standards guides used by GEOs on how to execute premium windows
• Concept designs used for briefing, as well as the design of the deck itself
• Art direction of outside agencies

• Creative lead of in-house team responsible for design and execution of retail initiatives for Nike Factory Stores
• Established a creative department for NFS, including workflow and presentation processes, brand standards
• Design of monthly window displays, in-store signage and print marketing material
• Art direction of model and product photoshoots
• Vendor management and Art Direction
• Management and mentoring of Jr. Graphic Designer

• Production for the marketing teams of Nike Stores and Nike Factory Stores
• Design and layout of print marketing
• Design and layout of retail signage and imagery

• Design and production of all seasonal international advertising
• Production of weekly newspaper advertising
• Assisted Art Directors with mock up product photoshoots
• Catalog production

• Design and execution of direct mail collateral and monthly catalog mailers
• Art Direction of photoshoots on select projects
• Assisted Creative Director with creating mood boards for current season

• Clients included Camelbak and Gerber Knives

• Freelance designer for Nike Golf and Nike Team Sports

• Designed brochures, direct mail, annual reports and promotional materials

• Retail window and in-store displays for record release promotion
• Directed team of 4 designers, managing work load and responsibilities