Global 2.0
Client: Nike Factory Store
Project: Global 2.0 Lincoln City Opening
Date: November 2011
In November of 2011, Nike Factory Store unveiled it's new concept store. The Global 2.0 fixture package and look and feel was designed by the global DTC team as a takedown of the Portland Flagship store. After receiving the VC from the Global team, I was responsible for executing the designs at retail and for maintaining the brand standards on signage, window design, image cropping and typography. The Lincoln City store was the first to open with this concept and served as a benchmark for all future store openings.