Jayson Yagi
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About
I am a freelance backpack designer, industrial designer and product developer with over ten years of experience working with globally established brands as well as startups. I have worked in over a dozen overseas factories and have first-hand experience working on the entire product development cycle from conception to production.
I am most interested in designing products that improve user-specific performance and require a high level of function, innovative solutions and rigorous product testing.
I also enjoy designing products that are trend, lifestyle and brand driven as this approach is based on understanding and connecting with people from a cultural and emotional aspect.
I also like to explore diverse design disciplines such as illustration, graphic design, video production, photography and other forms of visual media.
Last but not least, I am a surfer, rock climber, nature lover, festival goer and DJ. -
Education
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BFA Fashion DesignCalifonia College of the Arts1999 - 2003
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Experience
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Lead Designer and Product Developer - FreelanceReadyRigJun 2019 - Present (5 years 5 months)Designed and developed an exoskeleton system that redistributes the weight of a gimbal-mounted camera rig to the operator's hips and core. Designed logo, fabric and trim packages.
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Visual Design - FreelanceYAGI DesignJan 2012 - Present (12 years 10 months)Designed logo for Tier One Minisystems, 2018
Designed logo for Natural Healing Center, 2018
Designed banners for Interscope Records, 2015
Designed logo for Kokoleka Chocolate Farms, 2014
Designed album cover for The Dukes of Surf, 2012
Illustrated nursery wall decals and designed logo for Sunny Decals, 2012
Illustrated album cover for Grammy-nominated pop singer Vassy, 2012
Designed product illustrations and packaging for Violent Lips, 2012 -
Product Developer - FreelanceSpeck ProductsMay 2019 - Jul 2019 (2 months)Managed the development of a backpack collection that protects electronic gear.
The project involved custom molded hardware and compression molded parts. -
Lead Designer - FreelanceIgloo CoolersNov 2018 - Jan 2019 (2 months)Designed a comprehensive cooler-bag collection on a rapid timeline including
backpacks, totes, du els, welded waterproof bags and grocery bags.
Designed product labels, prints, colorways, fabric and trim packages. -
Senior Product DeveloperVF Corporation, JansportJun 2008 - Jul 2018 (10 years 1 month)Managed the development, engineering and specifications of all product lines.
Partnered with factories in China and Vietnam.
Partnered with Marketing for ecomm videos, tradeshows and press relations.
Partnered with Line Management to build multiple new product categories.
Partnered with Sales to design and develop SMUs.
Partnered with Graphics team to co-design seasonal colorways.
Project lead on technical mountaineering packs for International Mountain Guides.
Trained and mentored Product Development team. -
Lead Designer and Product Developer - FreelancePaqsuleSep 2015 - Feb 2017 (1 year 5 months)Designed athletic du el that deodorizes contents with a built-in ozone device.
Designed logo, brand identity and all marketing assets.
Managed costing, sourcing of factory, trims and materials.
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Awards
Paqsule duffle featured on CBS's Innovation Nation, 2018
Selected artist for Coachella’s TRASHed, 2018
Helios 30 - Outside Magazine Spring Buyers Guide, 2018
Jansport President’s Award (top company award), 2016
Design patent holder #9999289 for shoulder strap, 2016
Equinox 34 - Backpacker Magazine Gear Guide, 2016
Tahoma 75 - Carryology.com, 2016
Tahoma 75 - Backpacker Magazine, 2015
Interviewed in Backpacker Magazine, 2015
Klamath 65 - Backpacker Magazine Editors Choice, 2014
Summited Mt Rainier 4 times for Jansport’s annual climb
Summited Mt Whitney for Big City Mountaineers -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@jaysonyagi, member since 2014
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Following 1
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