Jason Raleigh

Lifestyle footwear design for Lifestyle footwear.

West Lake Village, CA, 09-2012 * Performance tennis shoe design. * Lifestyle footwear upper and sole unit designs inspired by tennis or the original k-swiss classic. Over 15 shoes in or going into production. * Creative direction, trend research and color and material story creation and implementation for the majority of the men's lifestyle product design (Q3 2011 onward) . * Gained experience designing multiple types of footwear with different methods of construction. Vulcanized, cup sole, die cut eva and cold cement. * Billy Reid collaboration. Designed shoes under Billy Reid's specifications and assisted in color and material application. http://theshoebuff.com/news/billy-reid-kswiss/ * Traveled to Asia factories in China and Thailand and worked with development in refining footwear samples through multiple revisions of shell patterns and sole unit blue prints.

* Designed a women's snowboard boot released Fall 2010 that has elements of fashion as well as Vans brand heritage by using lines and shapes found on Vans classics and colors relevant to upcoming trends and present popularity. * Created four concepts of new snowboard boot sole units and six new closure systems. * Surf sandal footwear design. * Designed snowboard helmet and biking gloves for Pro-Tec, an action sports equipment brand owned by Vans. Both designs are going into production.

* Achieved the expectations of the design brief to design a woman's outdoor winter boot that performs excellent outdoors and is also fashionable enough to wear around town.

* As a member of the Advanced Product Group, I developed new shock absorption mid-sole concepts for running. * Created concepts for shoe closures in correlation with the marketing team.