-
Principle Designer / Inventor
Minneapolis, MN
May 2015 - Present (9 years 4 months)
Co-founded the product design company Mogotani Fast focusing on the creation and development of products to allow everyone to enjoy their own outdoor adventures, big or small, for a healthier and happier life. We work with some amazing clients, making original products for various sales channels. We bring years of experience and a passion for developing the best product solutions to make both our clients and the people who use our products happy. Check out our website www.mogotanifast.com to learn more.
mogotani fast make happy
-
Lead Product Designer - Sporting Goods PD&D
Target Corporation
Mar 2011 - Mar 2015 (4 years)
Business lead responsible for the research and development of Target’s Owned Brand product assortments to deliver differentiation and build consumer loyalty.
• Created and/or collaborated on the development of hundreds of products in the sporting goods category, including backpacks, travel accessories, kids luggage, adult luggage, business cases, duffel bags, lunch and coolers, air beds, camp accessories, and sand toys, delivering high margin products at a great value for the Target consumer.
• Co-led the Back To School 2015 Product Development Team, developing 33 new backpacks (9 new silhouettes in multiple colorways) focusing on sustainability and delivering product innovations in technology and functionality.
• Led the Circo Kids Luggage Project Team in a deep-dive into the functional requirements and purchase drivers of the kid’s luggage consumer, resulting in a refresh of the Kids Luggage category (influencing National Brands as well as Owned Brands) and delivering a streamlined collection of kid’s luggage silhouettes in the Circo brand.
• Developed multiple product innovations to solve unmet user needs, often requiring hand-made prototypes to quickly test the concept and gain support from leadership.
• Presented research insights, product strategies, and final assortment details to Sr. Leadership and Senior-Level Executives in Target Corporate.
• Collaborated with packaging and marketing teams to communicate the product details and key features and functionality to the consumer.
• Led Luggage Quality Alignment Project to update the third-party testing requirements in the luggage protocol, resulting in a 90% reduction in testing failures and overrides while maintaining high product quality and high guest reviews.
• Inspired and informed Team Members from other departments in PD&D by presenting the methods, processes, and results of the multiple different ways that product insights and feedback were gathered throughout the category R&D.
-
Sr. Technical Designer - Sporting Goods PD&D
Target
Jun 2008 - Mar 2011 (2 years 9 months)
Collaborate with Design, Sourcing, Quality Assurance, and Vendors to develop Target owned brand products, focusing on meeting consumer needs for quality and functionality while achieving merchant costing and margin goals at competitive retail prices.
• Co-led a major research project to evaluate and redefine the Luggage Department at Target, developing the vision, imperatives, and tactics to address the areas of opportunity uncovered in the research, resulting in double-digit comp sales dollars the first year, and continued positive comps year after year.
-
Technical Designer
Target
Jun 2006 - Jun 2008 (2 years)
• Pioneered a platform-strategy to standardize the materials, trims, and components used in multiple categories within the brand to increase efficiency and reduce costs.
-
Senior Product Designer - Luggage
Briggs & Riley Travelware
Nov 1998 - Jun 2006 (7 years 7 months)
Responsible for the development and management of over 80 new products from concept through production.