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Viva visual identity refresh

First ever Viva brand identity done as a relaunch of the brand - establishing key design hard and soft points for delivering a seamless branded experience, across all consumer touchpoints. Key results in 2019 from the roll-over include holding share during the rollover at shelf of all the packaging, and growing net sales by 4.7% through a combination of brand positioning/vision, design changes, and product innovation.

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Moonlighting
Jason Boon
Human Centered Design Leader Plano, TX