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Scott Global Brand Identity
This project involved creating a singular design guideline for our Global Scott brand of premium household products in LAO, APAC, and EMEA regions. The work included auditing our global identity and solving to a singular modernized brandmark, new CGI illustration assets and usage guidelines for our brand character, and executional guides for respective key markets in Korea and Brazil. The Brazilian market has a sub-brand and equity in black and silver accents that needed to solved for in the system, while not introducing additional complexity for other regions.
