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Kleenex Facial Cleansing line extension

This was domain expansion project, taking the iconic Kleenex brand back to it's roots in facial cleansing and beauty and with it's core equity in care. Developed globally, I led all elements of the user experience, from product, primary and secondary packaging featuring high quality refillable dispensers, branding, photography and assisted on marketing touchpoints for ecommerce launch (website, PDP's, social, OLA, OLV).

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Moonlighting
Jason Boon
Human Centered Design Leader Plano, TX