Jasmine Ou

Established in 1987, Hue & I is one of the world's largest manufacturers of beauty products including color cosmetics, skincare, spa products, beauty tools and more.

• Responsible for the creative direction of the entire product life cycle from initial concept to final production of our line of cosmetics and beauty tools.

• Maintaining the unique brand identities for the separate brands under the company, which include The Creme Shop, Cherimoya, Cherry Chree, Stella, and other private labels.

• Creative direction and graphic design of components and packaging for components, as well as design of any related merchandise displays (POP's, PDQ's, retail displays, trade show booths, etc).

• Finalization of all artwork and files so they are production ready for overseas manufacturing.

• Creating dielines and mechanicals for products and packaging.

• Report on evolving trends, new product ideas, ingredient technology, and trend forecasting.

• Attend relevant trade shows and conferences to stay up to date with trends and the competitive environment.