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Digital Design Consultant
Jacksonville, FL
Apr 2008 - Present (16 years 7 months)
• Successfully manage and coordinate graphic design projects from concept through completion.
• Work closely with clients to create a vision, conceive designs, and consistently meet deadlines and requirements.
• Effectively build, motivate, and direct design and production teams.
• Coordinate freelance designers, consultants, and vendors to meet all project requirements.
• Create and conduct highly persuasive sales and marketing presentations.
• Expertly convert features to benefits to achieve client objectives.
Client work includes: Boys & Girls Clubs of Central Florida, Heavy Haulers(Junk removal), Paver Kings, Kaizen Studio Productions, BalaChandra Belly Dance, Phil Harris Collections, Zanella, Boath & Associates, Mr. Busy, LLC., Southside Community Services, Abel 2, Inc., Youth Code Jam, and CooYah, Inc.
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Lead Graphic Designer
New York, NY
Feb 2006 - Present (18 years 9 months)
Maintained the in-house Graphic Design Department, Multimedia Studio and international rebranding initiative.
• Created all promotional designs for event promotion and corporate re-branding projects.
• Worked closely with CEO to create a cohesive brand that was focused on the infusion of music and entertainment business.
• Designed merchandising campaign that expanded the reach of brand and market influence.
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Senior Art Director
New York, NY
Apr 2008 - Jun 2018 (10 years 2 months)
Successfully manage and coordinate graphic design projects from concept through completion. Work closely with clients to create vision, conceive designs, and consistently meet deadlines and requirements. Effectively build, motivate, and direct design and production teams. Coordinate freelance designers, consultants and vendors to meet all project requirements. Create and conduct highly persuasive sales and marketing presentations. Expertly convert features to benefits to achieve client objectives. Manage all operational, strategic, financial, quote/bid, staffing, and administrative functions.
• Created print and multimedia materials for a diverse client base including Boys & Girls Clubs of Central Florida, The Sounds of Passion Music Group, Glory 2 God Film Productions.
• Revitalizing client products through development and launch of promotional strategies and collateral design pieces.
• Leading the creation direction for all branding materials that require the collaborate of various web and multimedia teams.
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Lead Graphic Designer, Communication
New York, NY
Jul 2010 - Nov 2010 (4 months)
Visually communicated the NHL Brand by executing cutting edge designs across the New York Islanders lines of businesses and consumer touchpoints.
• Translated the business objectives, concepts and information into visually compelling designs that drove the NHL Brands marketing deliverables.
• Created a wide array of creative materials including branded event logos, environmental graphic designs, event signage, print collateral, retail pop/banners/graphics, digital assets; including web banners/skins, social media units, e-mails, and other digital marketing and communication deliverables.
• Effectively communicated with vendors and internal departments to reach the best quality and cost effective solution for each design project.
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Business Cards Tomorrow
New York, NY
Jul 2008 - Nov 2008 (4 months)
Designed and typeset a wide variety of business marketing materials for clients.
• Responsible for clients’ collateral needs such as business cards, letterheads, envelopes, masters/shells, announcements, fold-over cards, door hangers, rubber stamps, dater stamps and advertising services.
• Developed the internet design templates that assisted clients with the "traditional to digital" conversion process; increasing production