-
Senior Manager - In-Store Creative Direction
Dick's Sporting Goods
Pittsburgh, PA
Aug 2020 - Present (4 years 3 months)
• Lead a six-member in-house creative team and collaborate with external agencies to give direction on high-level complex creative initiatives, including conception, design, development, and hand-off for production.
• Develop, determine, and articulate ideas around design, creative positioning, trends, and consumer behavior while providing solutions to internal partners, external vendors, and agencies.
• Present all levels of design concepts and advocate visual strategies to all levels of leadership for mission alignment.
-
Associate Creative Director
RRDonnelley
Atlanta, GA
Nov 2012 - Aug 2020 (7 years 9 months)
Onsite at The Home Depot
• Led and mentored 1 art director, 1 senior graphic designer, 1 designer and production artist.
• Won 86% of agency art pitches to organizational leadership for event creative.
• Developed in-store designs & strategic support for 13 annual organization events.
• Successfully developed and led event creatives, special projects, and in-store promotions as In-Store creative strategy lead.