The Challenge
Quilo is a brand of stationery and art equipment recently launched in the Middle East. The challenge was to create an identity that is primarily targeted towards English speaking Kindergarten and school children aged between 3 to 16 but which will also appeal to buyers of office supplies and professional artist equipment.
The Soloution
The Solution was to develop an iconic logo mark inspired by the Q letter form and nib of a quill. A simple logo design that can be positioned to work of multiple target audiences as well as future proofing the brand identity as it expands into new markets.
Team
James Wood - Branding and roll out
Dareen Taji, Suha Hamid, Gabor Baboth, Soumyo Mukherjee - Roll out
Awards
44th Creativity International Awards - Print and Packaging
Gold - Logo
Silver - Branded Campaign
Silver - Retail packaging, Kids scissors