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Design Director
Ashland, OR
2019 - 2023 (4 years)
Identify the seasonal focus for innovation, silhouette, print and graphics and CMF design. Ensure seasonal product design meets Merchant requirements. Manage product designers, graphic designer, and sample maker to ensure deadlines are met. Direct decision making on materials, trims, and manufacturing techniques to hit margin targets. Lead communication between departments to ensure goals are aligned. Source sustainable materials to meet company carbon-neutral goals and reduce company HIGG score. Ensure production materials meet Pantone color standard, as well as color fastness standard. Manage a team of four.
Key Achievements:
• Restructured the design department to improve professional standards and ensure calendar dates are met.
• Continually improved visual communication standards in order to ensure cross functional team has clarity on the design direction and can comfortably sign-off when needed.
• Lead the initiative to source, test, and integrate 100% Post Consumer EVA into hat brim construction.
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Senior Designer
Eugene, OR
2017 - 2019 (2 years)
Owned the product development life-cycle from ideation to production hand off for Nike, Wrangler, and Lee brand accessories. Partnered with merchandiser to develop a seasonal product strategy. Created and finalized the design of all products and packaging. Sourced, developed, and approved production materials, trim and packaging. Ensured product assortment met company quality and margin requirements.
Key Achievements:
• Successfully built and launched Wrangler Small Leather Goods program from scratch.
• Revitalized Nike Belt assortment with new technologies, constructions, and material finishes.
• Re-launched Lee wallets and belts with high quality and heritage design to reflect new brand direction.
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Design Director / Belts
RANDA ACCESSORIES
Rosemont, IL
2016 - 2017 (1 year)
Implemented corporate goals to create category innovation across all licensed brands. Aligned product development efforts with sales initiatives. Contributed to the development of seasonal brand stories through the implementation of design briefs, color palettes, print direction, and leather/materials development. Ensured licensee brand values were translated through the developed product assortment. Partnered with Merchandising and Sourcing teams to ensure efficient and cost effective material usage and factory allocation. Managed a team of five designers. Key Achievements: * Created a strategic plan with Merchandising and Production to shift production and development when a crucial factory suddenly shut down. continued. . JAMES STINSON PAGE 2
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Creative Director
JACK MASON BRAND
Dallas, TX
2013 - 2016 (3 years)
Responsible for visual identity and product for the launch of the Brand. Developed compelling product assortment and production strategies that advanced design, merchandising, and sales goals. Sourced factories. Designed, developed, and commercialized all product and packaging for watches, bags, and leather goods. Conceptualized and directed the build out of an iconic Airstream mobile showroom. Developed Private Label accessories programs for NCAA, Star Wars, and Disney. Key Achievements: * Created early cash flow by designing, developing, and delivering by boat, production of small leather goods for "The Chive" in less than 90 days. * Designed and developed "NCAA" Licensed leather goods and watches that resulted in $1.75-$2.0 million in sales the first calendar year.
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Senior Designer / Men's Accessories
Richardson, TX
2004 - 2013 (9 years)
Designed, developed and commercialized all men's small leather goods and gifts. Partnered with merchandising and sales to analyze current and future opportunities. Sourced vendors for leather, hardware and trim. Managed and mentored assistants and interns. Traveled to factories seasonally for product development and sourcing. Worked closely with factories to ensure timely delivery of new product and troubleshoot cost or quality issues Key Achievements: * Created standards to train new factories in Fossil-specific construction techniques. * Created a plan to incorporate dedicated product developers to the Fossil Leather goods department.
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Designer / Men's and Women's Accessories
ELLINGTON LEATHER GOODS
Portland, OR
2000 - 2004 (4 years)
Designed, developed and commercialized all men's and women's bags, small leather goods, and gifts. Traveled to factories seasonally for product development and sourcing. Worked closely with factories to ensure timely delivery of new product and troubleshoot cost or quality issues. Key Achievements: * Led company re-branding.
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Designer / Footwear
COLUMBIA SPORTSWEAR
Portland, OR
1997 - 2000 (3 years)
Designed men's outdoor footwear and sandals. Executed highly detailed midsole/outsole drawings for entire team. Partnered with factories to finalize production mold blueprints. Developed and applied footwear color palette to seasonal designs. Key Achievements: * Trained Senior Designers in Adobe Software.