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Graphic Design Specialist
Rittal Corporation
Urbana, United States
* Lead graphic designer responsible for design, layout and production of several hundred finished marketing materials. Using the Adobe Suite, completed items included catalogs, single to multiple page handouts, interactive PDFs, direct mail postcards, broadcast emails, trade show panels, apparel, website graphics, print and web advertisements along with all other collateral. Initiated the creation of the Graphic Design Specialist position that resulted in savings of tens of thousands of dollars, shortened the design cycle and improved the revision process by up to 50%. Managed and coordinated multiple projects with area printers, exhibit houses and agencies and approved hundreds of finished projects. * Produced over 300 graphics for a revision of the corporate website against an aggressive deadline. Designed, data mined and lead qualified monthly postcard and email campaigns to several thousand customers, increasing brand awareness by at least 10%. * Created and maintained cataloging system for a 60,000+ image/logo collection, saving the marketing department 250 hours a year per person in graphic research time. Developed more than 100 print and email templates to streamline production time, increasing productivity by at least 20%. * Photographed both in-house and in the field using a DSLR for print and web use at a significant cost savings. Coordinated and directed professionals with in-studio shoots.
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Graphic Designer/Photographer
Robert Rothschild Farm
Urbana, United States
Present
Lead designer of packaging, product labels, emails, menus, sell sheets, distributor materials and other related marketing collateral for a gourmet food manufacturer. Member of team that rebranded the entire organization. Included over 150 labels, email communications, eNewsletters, packaging, web images, distribution/customer facing collateral and corporate materials all while significantly increasing brand awareness. Created 100+ templates for packaging, labels, sell sheets, Amazon images, web photos and newsletters, increasing departmental efficiency and ensuring file quality and consistency. Promoted ongoing interaction with printers to promote efficient practices and enforcing equity standards at the proofing stage. Photography (both studio and in the field) of lifestyle and product images at a significant savings over outside vendors.
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Director of Research and Collections
Piatt Castles
West Liberty, United States
Managed the day-to-day operation of two National Register historic homes hosting over 35,000 visitors annually. Hired, trained and supervised a fifteen-member guide staff. * Designed all exhibits and marketing materials in-house including interpretive signage, promotional booklets, brochures and handouts, tickets, posters and press releases. Saved the organization several thousand dollars annually in design fees. * Contact for all media resulting in more than 30 presentations/interviews with Dayton and Columbus area television and radio stations with an equivalent advertising value of several hundred thousand dollars. * Administrator of the Mac-A-Cheek Foundation, a not-for-profit project of the Piatt Castles.