James Martin

Manage provision of visualization of new store formats; merchandise execution; and global associate training modules through the use of 3D Animation tool sets, and real time simulation through use of Epic Games UDK™.

Creative Design Service that tackles Corporate Branding; Concept Ideation; Product Design; and Retail Marketing and Media. Utilization of Current 3D Design Platforms as well as traditional 2D Design and Illustration.

•Researched, design and development for import children’s (1yr-18yrs) footwear category.
•Research and won direct boys and girls graphic canvas program while introducing print repeat
development to footwear and accessories. Resulting 2.7 million unit program in all stores nation
wide.
•Expanded direct program beach totes and coordinating hats f rom one 12’ section to two set
replenishing 12’ wall in addition to two new end caps of under glass tote and printed mesh totes.
•Collaborate with Product development, sourcing, and suppliers for backpack development. Follow
through by traveling to direct import factories to complete the development process.
• Replaced a domestic supplied acr ylic watch program with import development. Design all aspects of the program. Retain price point netting a higher yield of return on investment.

Responsible for research, design, and development of +1.5 billion dollar annual category.
•Left the position with an 80% sell-thru for the fiscal year. Established a strong +41% increase of sales with a maintained margin upwards of 44%.
•Contributed with establishing a 20% penetration of direct merchandise of house brands.

•Redesigned Renegade logo and packaging concepts for relaunch of Wal-Mart opening price point
brand.
•Active participant in implementing consistent quality standards, brand profile, and identity
strategies under private label brands.
•Developed and maintained integral relationships with category buyers and direct fac tory merchants.
•Researched trend market with category buyers and product team members.
•Established effective interaction between merchandisers and product team members by scheduling
cross-team product reviews then applied revisions based on feedback of these meetings.

•Assisted senior design manager with projects and presentations for product teams.
•Exclusive product design and development for seasonal/home, and hardline brands.
•Designed new solar storage and ambient light display for garden statuary.
•Added new program of Mother’s Day giftables on a direct import level.