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Creative Director
New York, NY
Dec 2019 - Present (4 years 11 months)
Led the redesign of the corporate website, resulting in 60% audience growth and 25% reduced bounce rates.
Formulated and championed the new style guide, defining grammar, tone, logo usage, colors, and visuals, improving brand health, increasing brand awareness, and customer loyalty.
Produced online marketing campaigns, including social media ads, email newsletters, landing pages and follow-up drip programs increasing online sales 120%.
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Creative Director
Syncomer Solutions Inc.
San Diego, CA
Jun 2012 - Dec 2019 (7 years 6 months)
Formulated the branding for 5 main companies under the corporate umbrella,
( J5 Tactical, Survivalkit, Realize Foods, Silo Charger, Xsolar).
Launched campaigns for core brands, and increased sales by 60%.
Maintained brand integrity across 10+ channels, websites, and partnerships.
Developed and launched social media platforms resulting in 800,00+ followers on Facebook, and 86,000+ followers on Instagram.
Generated a new segment in the marketplace with J5 Tactail flashlights, highlighted as one of Facebookâs top revenue performers, with revenue of $24M.
Designed and implemented marketing funnels, Facebook and Instagram ads, email funnels, landing pages, and follow-up drip campaigns increasing sales 70%.
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Creative Director
Hole in One Media
St. George, UT
Apr 2006 - Jun 2012 (6 years 2 months)
Served as creative director for busy internal design group with $100.2M a year in annual revenue and servicing 15+ brands.
Implemented all aspects of online campaign design, including innovation, development, and implementation for over 1,000 campaigns.
Led three designers, three programmers, and freelance to produce engaging websites, landing pages, and product designs.
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Creative Director
Kaza Juice
Columbus, GA
Sep 2003 - Apr 2006 (2 years 7 months)
Created branding and identity design, web design and user experience, digital illustration, and print design for Kaza Juice Inc.
Rejuvenated the brand culture to bring in new customers who wanted a healthy fun easy way to get tasty nutritional meals into busy daily lives.
Doubled revenue in 18 months through radio marketing and community outreach programs.
Improved a customer rewards program that increased returning customers by 65%.
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Creative Director
Columbus, GA
Mar 2002 - Sep 2003 (1 year 6 months)
Served as Creative Director for an in-house team of designers, photographers, and videographers, for Realtree and Advantage brands with a $16M annual revenue and over 70 employees.
Produced collateral such as display, marketing, and packaging materials to support product and branding strategies.
Creative direction and implementation of promotional materials, email campaigns, direct marketing campaigns, television commercials, and product pitch concepts.
Coordinate all projects and interfaces with the VP of Marketing to develop viable solutions across channels of delivery.
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Online Media Designer
ExegeSys Inc.
Salt Lake City, UT
May 2000 - Feb 2002 (1 year 9 months)
Working directly with clients to pitch projects and secure accounts. Developing interactive CD-ROMs training and entertainment. Designing products and packaging for local and international clients.
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SENIOR GRAPHIC DESIGNER , MARKETING SERVICES COORDINATOR
San Francisco, CA
Sep 1997 - Mar 2000 (2 years 6 months)
Designed creative concepts for in-store point of purchase materials, and other promotional items.
Created transition advertising for the Zuka and Jamba Juice brands to unite under one cohesive brand.
Liaised and managed projects for over 300 franchise and company stores.
Modernized for the overall look and consistency of the company website and online image.